The Tribesman

Chale is the first watch brand dedicated to African culture.

Our vision is to create something that represents Africa's colorful cultures and Scandinavian minimalism. The Tribesman collection is our second collection and consist of African inspired luxury timepieces with a sustainable approach. This collection marks The Year of Return, that marks 400 years since the first slaves arrived in Jamestown, Virginia. The timepiece runs on a solar powered movement that charges by being exposed to natural and artificial light, and is made of sustainable materials.