
Every year in the United States, approximately 350 kids, between the ages of 1 and 4, tragically lose their lives to accidental drowning. That's nearly one child a day. These heartbreaking statistics demand immediate attention. Drowning prevention is not a one-size-fits-all solution. It requires a multi-layered approach, and one crucial layer is highly visible swimwear. Unfortunately, finding neon swimwear, the most visible option when submerged, is nearly impossible in the market today.