Tate Wade Watch

TATE WADE is a two-man start-up based in Bienne in Switzerland, home of luxury watches.

The journey started when two watch enthusiasts met to make an authentic design Swiss automatic watch which doesn't cost an arm and leg and delivers everyday pleasure to wear. We chose cameras as a medium because we saw a strong link between photography which captures slice of life and our idea about moments. Thanks to top Swiss watch designers that we work together, this concept is now materialized into a unique TATE WADE design. The design is elegant, premium, and playful. Each model boast its own personality to accommodate different preference that you may have. On the case back of each watch, it is written in Latin 'Carpe Momentum in Vita' as per our brand mission. 'Seize the moments in the life'.