XOXO Festival: Review, Funding & Stats
https://www.kickstarter.com/projects/waxpancake/xoxo-festivalHyperstarter Score
29%
Need Improvement
Goal Status
Backers
735
Pledge Amount
$175,511
of $125,000
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Marketing & Backlinks
Popular Sites
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 This Week in Small Business: Blame the S.B.A. - The New York Times Nov 12, 2022|archive.nytimes.com|High Traffic in New York City goes for a million bucks. An arts and technology festival is planned on Kickstarter for Portland. Gridlock eases in |
 F.ounders: Tiny conferences take off with growing tech elite - Jun. 22, 2012 Jan 7, 2019|money.cnn.com|High Traffic and launched "50 Kings," a micro-networking event series. The upcoming XOXO Festival in Portland offered just 400 tickets, and sold out in |
 Shut Up and Take My Money: Fans Should Hire Artists | WIRED www.wired.com|High Traffic Last week, I launched a Kickstarter project to fund XOXO , a new conference and festival in Portland, Oregon. I |
 Everyone Needs A Home Away From The Internet, Of The Internet | Digg digg.com|High Traffic ofdisruptive creativity" [emphasis XOXO's]. You can still watch the original Kickstarter pitch video and browse through that year's "Conference" section lineup — which |
 Creatives Ask: What Kind of Web Do We Want, Anyway? finance.yahoo.com|High Traffic is a perennial topic at XOXO; the festival itself began on Kickstarter . Saturday, Iron Circus Comics publisher C. Spike Trotman explained |
General Sites
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 The Seattle Review of Books - Seven years of good luck at the XOXO Festival seattlereviewofbooks.com It started with a Kickstarter . Andy Baio, who I’d followed for years as one |
 Nelson's Weblog: 2012-09 www.somebits.com designed as a one off for 400 people (funded via Kickstarter ), but already folks are talking about the next one. |
 KickStarter - Kickstarter Watch. | Page 21 | rpgcodex > doesn't scale to your level rpgcodex.net XOXO Festival |
 Events tagged with: entrepreneur » Calagator: Portland's Tech Calendar Dec 10, 2016|calagator.org Andy Baio XOXO Festival $175,000 raised http://www.kickstarter.com/projects/waxpancake/xoxo-festival |
 Nidhogg Archives – VENUS PATROL Mar 7, 2021|venuspatrol.com starting at 7PM at Union/Pine , as part of the recently Kickstarted XOXO arts and tech festival , created by Andy Baio & Andy McMillan. |
XOXO Festival: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 1 | The title is too shortTITLE: 13 The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit. |
 5 | Excellent, the description is just right!DESCRIPTION: 122 The number of words in the description is just right to capture attention and bring them into your project. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.
Popular Technology Sites
Websites and influencers in the Technology category
Technology Influencers
6
WIRED is where tomorrow is realized. You'll get the latest in tech news, science, business, gear, security, and geek culture.
Computerworld covers a range of technology topics, with a focus on these core areas of IT: Windows, Mobile, Apple/enterprise, Office and productivity suites, collaboration, web browsers and blockchain, as well as relevant information about companies such as Microsoft, Apple and Google.
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world.
Uncrate is the leading buyer's guide, filled with the world's best gear, apparel, and automobiles.
General Technology Sites
10
India's most popular destination for personal technology news, views & reviews. Get sound technology advice on buying products.
Tech Advisor from IDG brings you news, reviews, tips, tricks and opinions about the latest and greatest gadgets, from smartwatches and smartglasses to smartphones and tablets, we've got it covered. Tech Advisor is essential reading for gadget fans.
Covers apps, careers, cloud computing, data center, mobile, outsourcing, security, social media, hardware and software. CIO.com delivers the latest tech news, analysis, how-to, blogs, and video for IT professionals.
The intersection of technology, science, art, and culture. Offers in-depth reporting & long-form feature stories, breaking news coverage, product information, and community content in a unified and cohesive manner.
Gizmodo is a news and opinion website about gadgets, technology, science, environmental news, entertainment, and culture.