Analyze a Campaign

Where To Land: Review, Funding & Stats

https://www.kickstarter.com/projects/260302407/where-to-land
Scoring

Hyperstarter Score

21%

Need Improvement

Campaign

Goal Status

Funded

Backers

1,555

Pledge Amount

$372,592.93

of $300,000

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General Sites

7
Referring page & text snippet
Stephen Chbosky - Trailers From Hell
Dec 11, 2021|trailersfromhell.com

fundraiser

Hal Hartley - Page 3 - Dvdclassik : cinéma et DVD
dvdclassik.com

https://www.kickstarter.com/projects/26 ... re-to-land

hal hartley - Reddit post and comment search - SocialGrep
May 11, 2022|socialgrep.com

Kickstarter for new Hal Hartley movie, Where To Land, pledge $50 for the blu-ray

Ultra-Indie: An Interview with Hal Hartley - Kinoscope
Nov 2, 2020|read.kinoscope.org

Kickstarter campaign

New Films in Production, v.2 - Page 18 - criterionforum.org
Oct 10, 2021|criterionforum.org

short video interviews, this time turning the camera on himself. Here, talking less about the film in question, Where to Land, and more about his filmmaking process over the years, and how it's maybe changed in recent times. Given the cast involved, it has a lot of potential.

Showing 5 of 7 backlinks

Where To Land: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title1
The title is too shortTITLE: 13

The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit.

description2
The description length may be too shortDESCRIPTION: 27

Consider revising the description wording. A good description can help potential backers understand what the project is about quickly.

content1
There are no wordsWORD COUNT: 0

This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text.

links5
Not PresentLINK COUNT: 0

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images1
Not presentNUMBER OF IMAGES: 0

Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

TITLE: 13

The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.

DESCRIPTION: 27

What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.

WORD COUNT: 0

People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.

NUMBER OF IMAGES: 0

Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.