W. A. Dwiggins: A Life in Design: Review, Funding & Stats
https://www.kickstarter.com/projects/letterformarchive/w-a-dwiggins-a-life-in-designHyperstarter Score
29%
Need Improvement
Goal Status
Backers
1,059
Pledge Amount
$171,574
of $50,000
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Marketing & Backlinks
Popular Sites
12| Referring page & text snippet |
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 William Addison Dwiggins - Wikipedia en.wikipedia.org|High Traffic "W. A. Dwiggins: A Life in Design" .Kickstarter. Letterform Archive |
 William Addison Dwiggins - Wikipedia en.m.wikipedia.org "W. A. Dwiggins: A Life in Design" .Kickstarter. Letterform Archive |
 The Lost Typefaces of W.A. Dwiggins - Atlas Obscura Oct 8, 2022|www.atlasobscura.com|High Traffic and the author of an upcoming biography of the artist, W.A. Dwiggins: A Life in Design . “He was always thinking about the end user.” Today’s |
 Juxtapoz Magazine - The first comprehensive biography of one of the most innovative designers of the 20th century Oct 4, 2019|www.juxtapoz.com |
 Dwiggins Deco in use - Fonts In Use fontsinuse.com by W.A. Dwiggins for the cover for Paul Hollister’s book American Alphabets . Lettergraphics had a film type version namedFast Lady D. |
General Sites
16| Referring page & text snippet |
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 Kickstarter: W. A. Dwiggins: A Life in Design - Typography Weekly #53 - Typography.Guru typography.guru Open the Link |
 Typefaces of the occult revival – { feuilleton } www.johncoulthart.com https://www.kickstarter.com/projects/letterformarchive/w-a-dwiggins-a-life-in-design/description |
 “W. A. Dwiggins: A Life in Design” – An Interview with Rob Saunders www.marketingjournal.org has been kind to us. On our first day, our kickstarter project raised over $36,000 — 73% of our goal! The hunger |
 William Addison Dwiggins Explained Dec 10, 2018|everything.explained.today Web site: W. A. Dwiggins: A Life in Design . Kickstarter. Letterform Archive. 1 April 2017. |
 Letterform Archive Dwiggins | Briar Press | A letterpress community Nov 4, 2017|www.briarpress.org https://www.kickstarter.com/projects/letterformarchive/w-a-dwiggins-a-li... |
W. A. Dwiggins: A Life in Design: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 32 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 3 | Consider revising the description lengthDESCRIPTION: 131 Is the description to-the-point and concise? Focus on the main features of the campaign and how a backer can benefit. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.