Analyze a Campaign

Vanishing Asia: Review, Funding & Stats

https://www.kickstarter.com/projects/kk-org/vanishing-asia
Scoring

Hyperstarter Score

36%

Good

Campaign

Goal Status

Funded

Backers

2,348

Pledge Amount

$603,420

of $75,000

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General Sites

42
Referring page & text snippet
‘Vanishing Asia’ is a Monumental 9,000 Image, 40-Year Photo Project | LaptrinhX
Oct 12, 2021|laptrinhx.com
The Internet's Wise Grandfather – Kevin Kelly | The Danny Miranda Podcast • Podcast Notes
podcastnotes.org

Kevin described his new set of books (called Vanishing Asia) as an “Ode to Otherness”

The Kindle Chronicles - TopPodcast.com
Sep 4, 2021|toppodcast.com

Kevin Kelly’s Kickstarter page forVanishing Asia

‘Vanishing Asia’ is a 3-book set of 9,000 photos documenting Asia’s disappearing traditions | Sydney Photographer
Mar 4, 2021|www.chrisroubis.com.au

large photo book, ‘Vanishing Asia,’ which he has launched on Kickstarter . The photobook, which comes in three volumes, features disappearing

Kevin Kelly – The Astral Hustle — Cory Allen
www.cory-allen.com

travel through rural Asia and his unreal new photo book Vanishing Asia .

Showing 5 of 42 backlinks

Vanishing Asia: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title1
The title is too shortTITLE: 14

The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit.

description5
Excellent, the description is just right!DESCRIPTION: 122

The number of words in the description is just right to capture attention and bring them into your project.

content1
There are 1471 wordsWORD COUNT: 1471

This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text.

links5
There are 8 external linksLINK COUNT: 8

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images1
There are 13 imagesNUMBER OF IMAGES: 13

Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

TITLE: 14

The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.

WORD COUNT: 1471

People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.

NUMBER OF IMAGES: 13

Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.