Urbanized: A Documentary Film: Review, Funding & Stats
https://www.kickstarter.com/projects/1019019367/urbanized-a-documentary-film-by-gary-hustwitHyperstarter Score
29%
Need Improvement
Goal Status
Backers
1,814
Pledge Amount
$118,505.2
of $85,000
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Marketing & Backlinks
Popular Sites
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 Using Kickstarter To Secure Funding For Your Creative Project blog.redbubble.com times their funding goal. Other awesome Kickstarter projects have included Urbanized , a documentary from the makers of Helvetica , as |
 Watch: ‘Helvetica’ Filmmaker Is Back with Olympic Photo Project | IndieWire Dec 9, 2018|www.indiewire.com|High Traffic Kickstarter campaign for his film “Urbanized,” about urban design. The campaign ended up raising over $100,000 . |
 Gary Hustwit's <em>Urbanized</em> on Kickstarter + Trailer Preview - Core77 Feb 9, 2021|www.core77.com|High Traffic |
 Director Of Helvetica And Objectified Wants Your Help For Third Film www.gizmodo.com.au [ Kickstarter via Urbanized ] |
 Urbanized, A Documentary About the Design of Cities May 11, 2016|laughingsquid.com Gary has setup a Kickstarter project to help raise funds to complete the film. |
General Sites
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 Urbanized: A Documentary Film by Gary Hustwit | Lega Nerd Sep 1, 2019|leganerd.com Kickstarter / Urbanized: A Documentary Film by Gary Hustwit |
 Urbanized: A Documentary Film - QBN Jul 7, 2020|www.qbn.com http://www.kickstarter.com/projects/1019019367/urbanized-a-documentary-film-by-gary-hustwit |
 KickStarter - Kickstarter Watch. | Page 21 | rpgcodex > 20 god-damned years and still a work in progress rpgcodex.net Urbanized: A Documentary Film |
 Sonoran: The next Helvetica « Ben Shoemate's Notebook Jan 9, 2019|reader.benshoemate.com since. With the typeface now complete, Hustwit announced a special director’s cut of Helvetica , part of the Design Triliogy boxset . “Sonoran |
 Urbanized | Prêt à Voyager Mar 12, 2020|www.pret-a-voyager.com {image via Urbanized on Kickstarter } |
Urbanized: A Documentary Film: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 29 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 2 | The description length may be too shortDESCRIPTION: 90 Consider revising the description wording. A good description can help potential backers understand what the project is about quickly. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.