UNIFORM: World's Softest Tee: Review, Funding & Stats
https://www.kickstarter.com/projects/114851663/uniform-worlds-softest-teeHyperstarter Score
29%
Need Improvement
Goal Status
Backers
1,360
Pledge Amount
$230,059
of $50,000
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Marketing & Backlinks
Popular Sites
8| Referring page & text snippet |
|---|
 The Life-Saving Power of Fresh Perspective | by Yoxi | Medium yoxi.medium.com|High Traffic They launched and ran a successful Kickstarter campaign for a new label of sleek and affordable basics, including |
 Sustainable Fashion Movement Makes Runway Debut at Fordham news.fordham.edu environmental change. Panelist Chid Liberty, owner of the fashion company Uniform , said that for every purchase made, the company donates |
 Ultra-Soft Fair Trade Tees : Fair Trade Tees www.trendhunter.com References: kickstarter & fastcoexist |
 How African-Made Brand Uniform Is Making Ethical Fashion Accessible - Fashionista fashionista.com|High Traffic was no less appealing to Western consumers, and Uniform's first Kickstarter reached its $50,000 funding goal in the first five hours. |
 Get To Know Uniform, A Clothing Line That Does Real Good In The World Sep 6, 2017|www.nylon.com Uniform launched through Kickstarter in June 2015 and instantly found widespread support. |
General Sites
5| Referring page & text snippet |
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 Uniform Clothing Company - Easy Access To Information Company Jun 8, 2022|ninan.org Author: Autumn B. |
 Shark Tank Uniform Update | Season 10 sharktankrecap.com After earning $400,000 on Kickstarter , the company followed that by generating about $300,000 in |
 Top 5 Kickstarter Projects: July | The Great Manifest thegreatmanifest.com |
 Shark Tank Uniform Update | Season 10 www.abcnewsflash.com After earning $400,000 on Kickstarter , the company followed that by generating about $300,000 in |
 Shark Tank Uniform Update | Season 10 www.amusetzy.live After earning $400,000 on Kickstarter , the company followed that by generating about $300,000 in |
UNIFORM: World's Softest Tee: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 28 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 2 | The description length may be too shortDESCRIPTION: 71 Consider revising the description wording. A good description can help potential backers understand what the project is about quickly. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.