Unbranded: Review, Funding & Stats
https://www.kickstarter.com/projects/1978488989/unbrandedHyperstarter Score
29%
Need Improvement
Goal Status
Backers
1,062
Pledge Amount
$171,253
of $150,000
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Marketing & Backlinks
Popular Sites
5| Referring page & text snippet |
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 How Sundance winner Cindy Meehl, director of Buck, left fashion for films. slate.com|High Traffic and she is currently helping to produce another documentary called Unbranded , about four young men riding horses from Mexico to |
 Kickstarter Funds Cross-Country Trip on Wild Horses | Men's Journal www.mensjournal.com cross-country adventure as a documentary. Last December, Masters created an online trailer explaining his intentions, posted it to Kickstarter , and raised more than $170,000 in 45 days to |
 Wild Horses Of The West: Unbranded | GearJunkie Oct 3, 2021|gearjunkie.com The film was successfully funded by a Kickstarter campaign two years ago and is now ready to be released. |
 Unbranded documentary aims to educate Americans about Mustang adoption Aug 9, 2020|www.horseillustrated.com |
 Kate Samuels | Eventing Nation - Three-Day Eventing News, Results, Videos, and Commentary eventingnation.com I found this video recently through Kickstarter , which is a website that helps organizations, musicians or |
General Sites
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 Eventing Nation: Wednesday Video from Kentucky Performance Products | HORSE NATION www.horsenation.com I found this video recently through Kickstarter , which is a website that helps organizations, musicians or |
 KickStarter - Kickstarter Watch. | Page 21 | rpgcodex > 20 god-damned years and still a work in progress rpgcodex.net $00,171,253 Unbranded |
 Looking for current information on the status of the Great Western Trail | Page 3 | The Horse Forum Jan 7, 2021|www.horseforum.com Unbranded by Ben Masters — Kickstarter |
 Unbranded: A 3000-Mile Journey Through The American West On Horseback | The Adventure Blog adventureblog.net |
 Mustangs, Western Heritage, Open Spaces - TexasBowhunter.com Community Discussion Forums Feb 8, 2022|discussions.texasbowhunter.com http://www.kickstarter.com/projects/...8989/unbranded |
Unbranded: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 1 | The title is too shortTITLE: 9 The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit. |
 5 | Excellent, the description is just right!DESCRIPTION: 121 The number of words in the description is just right to capture attention and bring them into your project. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.