Analyze a Campaign

The Wonderland Book: Review, Funding & Stats

https://www.kickstarter.com/projects/kirstymitchell/the-wonderland-book
Scoring

Hyperstarter Score

64%

Excellent

Campaign

Goal Status

Funded

Backers

2,399

Pledge Amount

£334,170

of £70,000

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General Sites

13
Referring page & text snippet
The Making of the Wonderland Book - Kirsty Mitchell Photography
www.kirstymitchellphotography.com

of the unbelievable rollercoaster I have been on since the Wonderland book Kickstarter campaign was launched. But first I am adding this video from

The Story Behind The Wonderland Book - Kirsty Mitchell Photography
Mar 5, 2022|www.kirstymitchellphotography.com

– View Full Campaign on Kickstarter

Award-Winning 'Wonderland' Series by Kirsty Mitchell - The Orms Photographic Blog
Jul 12, 2019|blog.ormsdirect.co.za

Kirsty launched the Kickstarter campaign to self-publish the photos into a book. Her goal was

Creating Wonderland - The Plus Paper
www.thepluspaper.com

publishing contracts, Kirsty chose to self publish the book through Kickstarter enabling her to maintain full creative control. “[My mother’s] life’s

Self publishing + crowdfunding a photo book – The Momentum
Dec 6, 2019|blog.momentopro.com.au

campaign we could find was hosted by UK illustrative photographer, Kirsty Mitchell , who in 28 days in September 2015, raised £334,000

Showing 5 of 13 backlinks

The Wonderland Book: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title1
The title is too shortTITLE: 19

The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit.

description3
Consider revising the description lengthDESCRIPTION: 133

Is the description to-the-point and concise? Focus on the main features of the campaign and how a backer can benefit.

content5
There are 2690 words Great!WORD COUNT: 2690

This campaign has the optimum recommended number of words on the page. Remember to break up large amounts of text with images, diagrams, headings and paragraphs.

links5
There are 19 external linksLINK COUNT: 19

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images5
There are 44 imagesNUMBER OF IMAGES: 44

Congratulations, this campaign has just the right number of images on the page.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

TITLE: 19

The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.

DESCRIPTION: 133

What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.