The White Horse Pub... (Plan B): Review, Funding & Stats
https://www.kickstarter.com/projects/elitebistroevents/the-white-horse-pub-plan-bHyperstarter Score
36%
Good
Goal Status
Backers
1,352
Pledge Amount
£223,748
of £200,000
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Marketing & Backlinks
Popular Sites
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 Track The White Horse Pub... (Plan B)'s Kickstarter campaign on BackerTracker Feb 11, 2022|www.backerkit.com by Gary Usher |
 Gary Usher hits White Horse crowdfund target in just 24 hours - The Caterer Mar 11, 2022|www.thecaterer.com|High Traffic The crowdfund hit £123,000 just 12 hours after launching and still has four more days to go , with the funds going towards refurbishing and reopening Elite |
 Kerrie Gibollie (@KerrieGibbons) | FDNitter Feb 11, 2022|nitter.fdn.fr find out about our project as possible. Thank you everyone kickstarter.com/projects/eli… |
 THING OF THE WEEK - Place North West Apr 11, 2022|www.placenorthwest.co.uk the Cheshire village of Churton. This week, he set up a kickstarter page in a bid to raise the £200,000 required to open |
 Gary Usher smashes £200k crowdfund for The White Horse pub | Liverpool Confidential Aug 11, 2022|confidentials.com The Kickstarter launched at 9pm on Tuesday 1 November and at the time of writing has reached £215,000 of its £200K goal . The campaign closes on Monday 7 November. |
General Sites
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 Dogs Welcome Chester (@welcome_dogs) | nitter Mar 11, 2022|twt.nullob.si find out about our project as possible. Thank you everyone kickstarter.com/projects/eli… |
 Tom Bowles (@tomsdinner) | nitter Sep 11, 2022|nitter.kuba-orlik.name Oh god it goes live in 6 minutes kickstarter.com/projects/eli… |
 Wreckfish Bistro | Liverpool dining www.wreckfish.co Get Involved |
 Sue Davidson (@SueSuzieq4) | nitter allella Mar 11, 2022|nitter.allella.fr find out about our project as possible. Thank you everyone kickstarter.com/projects/eli… |
 Ben Evans (@Ben_And_Max) のツイート - ツイセーブ twisave.com B) can’t have myself missing an @Elite_Bistros apron can i? kickstarter.com/projects/elite… @GaryUsher_ |
The White Horse Pub... (Plan B): Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 31 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 5 | Excellent, the description is just right!DESCRIPTION: 114 The number of words in the description is just right to capture attention and bring them into your project. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.