Analyze a Campaign

The Shape of Design: Review, Funding & Stats

https://www.kickstarter.com/projects/fchimero/the-shape-of-design
Scoring

Hyperstarter Score

21%

Need Improvement

Campaign

Goal Status

Funded

Backers

2,109

Pledge Amount

$112,159.11

of $27,000

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General Sites

36
Referring page & text snippet
The Shape of Design · About
Jan 2, 2021|shapeofdesignbook.com

of its themes into a book, eventually leading to a Kickstarter campaign to self-publish the work. The fundraising project launched in February

Make Money Online - TopPodcast.com
Oct 3, 2021|toppodcast.com

The Shape of Design Kickstarter by Frank Chimero

Personal Weblog of Joe Clark, Toronto
blog.fawny.org

[nope: 112 ]

www.nuvonium.com
www.nuvonium.com

Get a kickstart on that project with Kickstarter

Guest Alphabet | Daily Drop Cap | Page 2
www.dailydropcap.com

Frank Chimero a buttload of money for his upcoming book The Shape of Design , and that is awesome. I’m assuming you are all

Showing 5 of 36 backlinks

The Shape of Design: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title1
The title is too shortTITLE: 19

The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit.

description3
Consider revising the description lengthDESCRIPTION: 133

Is the description to-the-point and concise? Focus on the main features of the campaign and how a backer can benefit.

content1
There are no wordsWORD COUNT: 0

This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text.

links5
Not PresentLINK COUNT: 0

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images1
Not presentNUMBER OF IMAGES: 0

Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

TITLE: 19

The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.

DESCRIPTION: 133

What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.

WORD COUNT: 0

People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.

NUMBER OF IMAGES: 0

Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.

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Inhabitat

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