Analyze a Campaign

The Raphael Platform: Review, Funding & Stats

https://www.kickstarter.com/projects/digital-art/the-raphael-platform
Scoring

Hyperstarter Score

55%

Better

Campaign

Goal Status

Funded

Backers

48

Pledge Amount

€16,875

of €15,000

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The Raphael Platform: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title1
The title is too shortTITLE: 20

The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit.

description5
Excellent, the description is just right!DESCRIPTION: 126

The number of words in the description is just right to capture attention and bring them into your project.

content3
There are 1986 wordsWORD COUNT: 1986

The page is very long and might suffer from poor mobile conversion rate, consider shortening the number of words on the page.

links5
There are 1 external linksLINK COUNT: 1

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images3
There are 29 imagesNUMBER OF IMAGES: 29

You may need to add a few more images. Whether it is product images, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

TITLE: 20

The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.

WORD COUNT: 1986

Having a large number of words on a campaign usually indicates information is written up in detail. Work out what questions backers have in their mind and answer them with the wording on the page.

NUMBER OF IMAGES: 29

View your copywriting as a supporting element, and do your best to structure your campaign around graphics and images. Animated GIFs show your product in action. Make sure you have at least 2 or 3 high-quality GIFs that span across the whole page width.

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The Jealous Curator

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