Analyze a Campaign

The PHD Movie 2: Still in Grad School: Review, Funding & Stats

https://www.kickstarter.com/projects/1831998591/the-phd-movie-2-still-in-grad-school
Scoring

Hyperstarter Score

36%

Good

Campaign

Goal Status

Funded

Backers

3,962

Pledge Amount

$163,442.43

of $100,000

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General Sites

12
Referring page & text snippet
Girls With Slingshots - GWS #1869
www.girlswithslingshots.com

PhD Movie 2: Still In Grad School

The PhD movie from PhD comics is free this month « Economics Job Market Rumors
Nov 4, 2018|www.econjobrumors.com

https://www.kickstarter.com/projects/1831998591/the-phd-movie-2-still-in-grad-school

Sascha.Mehlhase.Info | Page 29
sascha.mehlhase.info

competition. Unfortunately, I missed his talk and the showing of the PhD Movie sequel the day before. Luckily, I could make it up with

Francisco (Captain) | One Way - Part 4
www.baldwinpage.com

air. Jorge Cham of PHD has one up for a sequel to the PHD movie based on his comic (you can even watch the first

Tweets in 2014 | André Jaenisch
jaenis.ch

For the Birds. Full comic here: phdcomics.com/comics.php?f=1726 **Support our movie: kck.st/1nKsuML pic.twitter.com/ZDtqnHjreR

Showing 5 of 12 backlinks

The PHD Movie 2: Still in Grad School: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title4
The title has a good length, but could more text be added?TITLE: 37

Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines.

description5
Excellent, the description is just right!DESCRIPTION: 111

The number of words in the description is just right to capture attention and bring them into your project.

content1
There are no wordsWORD COUNT: 0

This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text.

links5
Not PresentLINK COUNT: 0

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images1
Not presentNUMBER OF IMAGES: 0

Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

TITLE: 37

The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.

WORD COUNT: 0

People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.

NUMBER OF IMAGES: 0

Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.