The NEO: Delicious, affordable espresso at home: Review, Funding & Stats
https://www.kickstarter.com/projects/flairespresso/the-neo-delicious-affordable-espresso-at-homeHyperstarter Score
36%
Good
Goal Status
Backers
1,637
Pledge Amount
$198,732
of $7,500
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Marketing & Backlinks
Popular Sites
3| Referring page & text snippet |
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 Manual Espresso Presses : affordable espresso machine www.trendhunter.com References: kickstarter & coolthings |
 CROWDFUNDING FAVORITES! Featuring: Monster X, Terraplanter, Air Omni & Many More! | BackerKit Apr 8, 2020|www.backerkit.com The NEO: Espresso Maker |
 Flair Neo Espresso Maker Apr 6, 2020|www.coolthings.com Check It Out |
General Sites
9| Referring page & text snippet |
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 CROWDFUNDING FAVORITES! Featuring: Monster X, Terraplanter, Air Omni & Many More! Nov 8, 2020|zephyrnet.com CROWDFUNDING FAVORITES! Featuring: Monster X, Terraplanter, Air Omni & Many More! |
 7 Best Kickstarter Projects to Improve Your Life – Blog – YouTrip Singapore Jan 10, 2021|www.you.co your wallet in the long run. That’s why you’ll need The NEO . All you gotta do is get pre-ground coffee from |
 With NEO, It’s Simpler To Make Exceptional Espresso | WERD May 6, 2020|www.werd.com Shop now |
 Morning happiness: NEO - Hispotion www.hispotion.com Flair Espresso has designed an excellent morning companion for you: NEO . It is not an ordinary coffee machine, it’s a |
 Best Espresso Machines of 2020 - Coffee Home Direct www.coffeehomedirect.com a way to make “in-home espresso easily and affordably” ( 3 ). Its defining feature is a lever that makes the |
The NEO: Delicious, affordable espresso at home: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 5 | Excellent, the title is just the right lengthTITLE: 47 The title might be the right length, but make sure to take into account relevant keywords. Organic searches on the platform may make up a percentage of your backers. |
 3 | Consider revising the description lengthDESCRIPTION: 133 Is the description to-the-point and concise? Focus on the main features of the campaign and how a backer can benefit. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.