The Mystery Agency: Review, Funding & Stats
https://www.kickstarter.com/projects/themysteryagency/the-mystery-agencyHyperstarter Score
29%
Need Improvement
Goal Status
Backers
1,117
Pledge Amount
£96,068
of £75,550
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Marketing & Backlinks
Popular Sites
2| Referring page & text snippet |
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 Marketing Tabletop Puzzle Games on Kickstarter — A Case Study | by Mairi Nolan | Medium medium.com|High Traffic The Mystery Agency’s three games that raised £96,068 in 2020. |
 Feature: Henry Lewis's THE MYSTERY AGENCY Launches On Kickstarter www.broadwayworld.com|High Traffic You can pledge to The Mystery Agency Kickstarter here |
General Sites
4| Referring page & text snippet |
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 New digital mystery agency game experience launched today britishtheatre.com part of this journey too, by backing us on our Kickstarter page you can help bring the project to life and become |
 News Flash: My Farm Shop Announced, 2021 Board Game Calendar | Casual Game Revolution Oct 5, 2023|www.casualgamerevolution.com Source: https://www.kickstarter.com/projects/themysteryagency/the-mystery-agency |
 Marketing Tabletop Puzzle Games on Kickstarter — A Case Study - The Escape Roomer theescaperoomer.com The Mystery Agency’s three games that raised £96,068 in 2020. |
 UK Games Expo 2023: a round-up | Later Levels Dec 6, 2023|laterlevels.com I receivedThe Balthazar Stoneafter backing The Mystery Agency’s Kickstarter campaign in August 2020, then picked upThe Ghost in the Atticwhile |
The Mystery Agency: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 1 | The title is too shortTITLE: 18 The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit. |
 5 | Excellent, the description is just right!DESCRIPTION: 117 The number of words in the description is just right to capture attention and bring them into your project. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.