Analyze a Campaign

The Mountains of Madness - Brand New Deluxe Edition: Review, Funding & Stats

https://www.kickstarter.com/projects/simonbirks/the-mountains-of-madness-brand-new-deluxe-edition
Scoring

Hyperstarter Score

64%

Excellent

Campaign

Goal Status

Funded

Backers

1,209

Pledge Amount

£41,587

of £1,000

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The Mountains of Madness - Brand New Deluxe Edition: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title5
Excellent, the title is just the right lengthTITLE: 51

The title might be the right length, but make sure to take into account relevant keywords. Organic searches on the platform may make up a percentage of your backers.

description3
Consider revising the description lengthDESCRIPTION: 132

Is the description to-the-point and concise? Focus on the main features of the campaign and how a backer can benefit.

content1
There are 965 wordsWORD COUNT: 965

This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text.

links5
There are 2 external linksLINK COUNT: 2

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images5
There are 40 imagesNUMBER OF IMAGES: 40

Congratulations, this campaign has just the right number of images on the page.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

DESCRIPTION: 132

What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.

WORD COUNT: 965

People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.