Analyze a Campaign

The Martial Arts Kid: Review, Funding & Stats

https://www.kickstarter.com/projects/1088382504/the-martial-arts-kid
Scoring

Hyperstarter Score

29%

Need Improvement

Campaign

Goal Status

Funded

Backers

430

Pledge Amount

$173,486

of $150,000

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General Sites

11
Referring page & text snippet
News Briefs – May 15, 2014 – Moviehole
moviehole.net

Cynthia Rothrock, needs a few extra dollars. Head over to Kickstarter to see how you can help!

The Martial Arts Kid Explained
everything.explained.today

Web site: The Martial Arts Kid . Kickstarter.

The Legend Of Neverland Code - Mobile Legends
mobillegends.net

Source: www.kickstarter.com Visit Web

“The Martial Arts Kid” to include Karate Legends ’” - The Bali Times
www.thebalitimes.com

“The Martial Arts Kid”

The Martial Arts Kid finds its lead! - Kung-fu Kingdom
kungfukingdom.com
Showing 5 of 11 backlinks

The Martial Arts Kid: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title1
The title is too shortTITLE: 20

The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit.

description5
Excellent, the description is just right!DESCRIPTION: 125

The number of words in the description is just right to capture attention and bring them into your project.

content1
There are no wordsWORD COUNT: 0

This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text.

links5
Not PresentLINK COUNT: 0

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images1
Not presentNUMBER OF IMAGES: 0

Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

TITLE: 20

The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.

WORD COUNT: 0

People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.

NUMBER OF IMAGES: 0

Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.