The Ice Straw: Review, Funding & Stats
https://www.kickstarter.com/projects/theicestraw/the-ice-strawHyperstarter Score
55%
Better
Goal Status
Backers
1,538
Pledge Amount
$70,001
of $5,000
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Marketing & Backlinks
The Ice Straw: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 1 | The title is too shortTITLE: 13 The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit. |
 2 | The description length may be too shortDESCRIPTION: 45 Consider revising the description wording. A good description can help potential backers understand what the project is about quickly. |
 3 | There are 1549 wordsWORD COUNT: 1549 The page is very long and might suffer from poor mobile conversion rate, consider shortening the number of words on the page. |
 5 | There are 2 external linksLINK COUNT: 2 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 5 | There are 60 imagesNUMBER OF IMAGES: 60 Congratulations, this campaign has just the right number of images on the page. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
Having a large number of words on a campaign usually indicates information is written up in detail. Work out what questions backers have in their mind and answer them with the wording on the page.
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Gadgets Influencers
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Engadget is a web magazine with obsessive daily coverage of everything new in gadgets, gaming, technology, entertainment and consumer electronics.
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General Gadgets Sites
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Uncrate is the leading buyer's guide, filled with the world's best gear, apparel, and automobiles.
Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world.