Evelyn & Bobbie - The Future of Bras: Review, Funding & Stats
https://www.kickstarter.com/projects/defybra/the-future-of-bras-is-hereHyperstarter Score
36%
Good
Goal Status
Backers
3,507
Pledge Amount
$407,853
of $88,000
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Marketing & Backlinks
Popular Sites
7| Referring page & text snippet |
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 Why R&D Innovation and Crowdfunding are a Perfect Match | by Michael Raven | Medium medium.com|High Traffic to finance and test innovation projects within larger corporations. The Evelyn & Bobbie and Pernod Ricard’s Absolut Art campaigns (both executed by Blazon |
 Evelyn & Bobbie's New Bra Is Made Without Underwires Apr 7, 2021|www.businessinsider.com can purchase the bra for a discounted rate of $88. You can check it out here . |
 Evelyn & Bobbie's New Bra Is Made Without Underwires Feb 7, 2019|www.insider.com can purchase the bra for a discounted rate of $88. You can check it out here . |
 Evelyn Bobbie Bra Kickstarter No Underwire Skin Tones Apr 5, 2020|www.refinery29.com|High Traffic bra can meet and wildly exceed its fundraising goal on Kickstarter within a few days, with backers willing to shell out |
 Evelyn & Bobbie Wants to Reinvent the Bra – WWD Sep 10, 2020|wwd.com shipping in December, but Evelyn & Bobbie currently has a Kickstarter page where women can pre-order the bras up until June 16 |
General Sites
9| Referring page & text snippet |
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 Evelyn & Bobbie Bra Review for a large Over 40 Bustline - Wardrobe Oxygen www.wardrobeoxygen.com Evelyn & Bobbie had a Kickstarter , and it seems another Kickstarter , then |
 7 Ethical Fashion Crowdfunding Campaigns to Know Right Now — So608 Sep 11, 2020|www.spiritof608.com this different kind of bra, you can check their Kickstarter here . |
 Are You Ready For Your Final Bra? Evelyn & Bobbie Think So | Dressing Room 8 www.dressingroom8.com Kickstarter |
 Evelyn & Bobbie – FleshTone.net May 6, 2019|fleshtone.net bra as we know it. EB ran a very successful Kickstarter campaign which emphatically told us all that woman are more |
 [ J’s Work Diary ] English Copywriting 101 英文文案撰寫入門 (3) – Writing for Crowdfunding 美國群眾募資文案撰寫 – J’s LA LA Land – 加州女孩J的洛杉磯時尚生活 www.jslalaland.com Evelyn & Bobbie- The Future of Bras |
Evelyn & Bobbie - The Future of Bras: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 36 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 5 | Excellent, the description is just right!DESCRIPTION: 109 The number of words in the description is just right to capture attention and bring them into your project. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.