Analyze a Campaign

The Fitzroy: Review, Funding & Stats

https://www.kickstarter.com/projects/1538713376/the-fitzroy
Scoring

Hyperstarter Score

29%

Need Improvement

Campaign

Goal Status

Funded

Backers

846

Pledge Amount

£72,171

of £60,000

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General Sites

8
Referring page & text snippet
Forsaken Fortress, post-apoc survival RPG Kickstarter
archive.nma-fallout.com

http://www.kickstarter.com/projects/...76/the-fitzroy

Review: Hyde Park on Hudson (2012) | Next Projection
Jan 1, 2021|nextprojection.com
CrowdFunding TV - Crowdfunding Planning | Your Complete Solution for CrowdFunding |Planning for CrowdFunding the Smart Way
www.crowdfundingplanning.com

set in an alternative post-apocalyptic 1950s on a submarine hotel.URL: http://www.kickstarter.com/projects/1538713376/the-fitzroy

Film Actually: 2012
www.film-actually.com

For more information, click here: http://www.kickstarter.com/projects/1538713376/the-fitzroy?ref=ks

Project Spotlight #3 – The Fitzroy | The Great Escape
thegreatesc.com
Showing 5 of 8 backlinks

The Fitzroy: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title1
The title is too shortTITLE: 11

The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit.

description5
Excellent, the description is just right!DESCRIPTION: 121

The number of words in the description is just right to capture attention and bring them into your project.

content1
There are no wordsWORD COUNT: 0

This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text.

links5
Not PresentLINK COUNT: 0

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images1
Not presentNUMBER OF IMAGES: 0

Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

TITLE: 11

The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.

WORD COUNT: 0

People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.

NUMBER OF IMAGES: 0

Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.