The Everyday Backpack, Tote, and Sling: Review, Funding & Stats
https://www.kickstarter.com/projects/peak-design/the-everyday-backpack-tote-and-slingHyperstarter Score
45%
Better
Goal Status
Backers
26,359
Pledge Amount
$6,565,782.5
of $500,000
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Marketing & Backlinks
Popular Sites
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 Indiegogo’s Odd Numbers. Internet companies spend a lot of time… | by Julio Terra | Medium julioterra.medium.com|High Traffic It’s Kickstarter , of course. (Full disclosure: I work at Kickstarter!) |
 Kickstarter hit $3 billion in pledges—here are 5 wins and 2 fails Dec 1, 2019|www.cnbc.com|High Traffic 5. The Everyday Backpack, Tote and Sling by Peak Design |
 Why did this backpack raise over $5.5 million on Kickstarter? (hands-on) - CNET www.cnet.com were on the street in New York taking photos of Peak Design's Everyday Backpack for this story, and a guy walked up and asked |
 How to fail at Kickstarter — even if you get funded | TechCrunch Oct 6, 2022|techcrunch.com|High Traffic inspiring success stories that have grown into innovative businesses, like Peak Design and Flow Hive . |
 The Top Funded Kickstarter Campaigns of 2016 Jul 2, 2019|www.entrepreneur.com Created by Peak Design, these everyday bags are designed by photographers with a goal to revolutionize how |
General Sites
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 TWiP 473: Fujifilm X-T2 – Evolution of a Good Thing – This Week in Photo Jul 9, 2016|thisweekinphoto.com Nicole: Peak Design Kickstarter campaign for Backpack, Tote, & Sling |
 How Watching Our Show Almost Got This Guy FIRED: RAWtalk 190 | Fro Knows Photo froknowsphoto.com |
 Peak Design unveils its own line of magnetic phone cases and accessories - REPORT DOOR www.reportdoor.com Mobile lineup on Kickstarter. The company took a similar approach with its Everyday bags and lightweight Travel Tripod . A crowdfunding campaign comes with |
 Page 181 – RECOIL OFFGRID May 8, 2022|www.offgridweb.com with the Everyday Messenger, this line is now expanding by launching three new styles via Kickstarter : a backpack, sling bag, and tote. |
 Canadian Reviewer - Reviews, News and Opinion with a Canadian Perspective Aug 3, 2021|www.canadianreviewer.com Peak Design just announced they are making available three new bags on Kickstarter for a December 2016 release. This includes not one but |
The Everyday Backpack, Tote, and Sling: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 38 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 3 | Consider revising the description lengthDESCRIPTION: 138 Is the description to-the-point and concise? Focus on the main features of the campaign and how a backer can benefit. |
 1 | There are 725 wordsWORD COUNT: 725 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | There are 16 external linksLINK COUNT: 16 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 3 | There are 24 imagesNUMBER OF IMAGES: 24 You may need to add a few more images. Whether it is product images, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
View your copywriting as a supporting element, and do your best to structure your campaign around graphics and images. Animated GIFs show your product in action. Make sure you have at least 2 or 3 high-quality GIFs that span across the whole page width.
Popular Product Design Sites
Websites and influencers in the Product Design category
Product Design Influencers
8
SolidSmack is the premier site for 3D technology and inspirational product design.
Dedicated to modern design. You'll find design ideas from interior design & architecture to modern furniture & home decor. Key topics covered are creative art, commercial designs, stylish products, lifestyle trends, and new technology.
Designboom is the world's first online design and architecture magazine, publishing the latest news & key issues in all aspects of design, architecture, and art.
Yanko Design is a platform for bringing out new ideas & innovations in Technology, Automotive, Architecture, Sustainability, and more.
Inhabitat is a weblog devoted to the future of design, tracking the innovations in technology, practices, and materials that are pushing architecture and home design towards a smarter and more sustainable future.
General Product Design Sites
11TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
Uncrate is the leading buyer's guide, filled with the world's best gear, apparel, and automobiles.
Gizmodo is a news and opinion website about gadgets, technology, science, environmental news, entertainment, and culture.
It's a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations.
Werd is a gear blog bringing unique finds and gift ideas to you daily.