Analyze a Campaign

The Donn of Tiki: Review, Funding & Stats

https://www.kickstarter.com/projects/thedonnoftiki/the-donn-of-tiki
Scoring

Hyperstarter Score

21%

Need Improvement

Campaign

Goal Status

Funded

Backers

812

Pledge Amount

$199,143

of $50,000

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General Sites

10
Referring page & text snippet
donn beach - Reddit post and comment search - SocialGrep
socialgrep.com

Last 18 hours left on The Donn of Tiki kickstarter if you want to get your Shag-designed Donn Beach mug or some other cool swag. Thanks for all the support! This will be my final post about the kickstarter.

Filmmakers Launch Kickstarter for ‘The Donn of Tiki’ – Craft Spirits Magazine
craftspiritsmag.com

filmmakers Alex Lamb and Max Well of Surf Monkey Films recently launched a Kickstarter to financially support their documentary, “The Donn of Tiki”, an investigation into

The Donn of Tiki documentary film on Donn Beach - General Tiki - Tiki Central
tikicentral.com

know about it because a lot of you pushed the Kickstarter from it's goal of $75,000 to $200,000.

The Mai-Kai sale, Oceanic Arts closing among top Tiki stories of 2021 – The Atomic Grog
www.slammie.com

aka Surf Monkey Films. Through the end of the year, 812 backers pledged $199,143 to help bring the venture to life. From his rum-running

Support Independent Film Production "The Donn Of Tiki" And Get A Limited Edition SHAG Mug - The Search For Tiki
thesearchfortiki.com

You can back the Donn of Tiki project here . The film also has an

Showing 5 of 10 backlinks

The Donn of Tiki: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title1
The title is too shortTITLE: 16

The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit.

description2
The description length may be too shortDESCRIPTION: 60

Consider revising the description wording. A good description can help potential backers understand what the project is about quickly.

content1
There are no wordsWORD COUNT: 0

This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text.

links5
Not PresentLINK COUNT: 0

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images1
Not presentNUMBER OF IMAGES: 0

Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

TITLE: 16

The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.

DESCRIPTION: 60

What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.

WORD COUNT: 0

People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.

NUMBER OF IMAGES: 0

Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.