Analyze a Campaign

The Colorado Sun: Review, Funding & Stats

https://www.kickstarter.com/projects/873054240/the-colorado-sun
Scoring

Hyperstarter Score

21%

Need Improvement

Campaign

Goal Status

Funded

Backers

2,622

Pledge Amount

$161,493.89

of $75,000

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Marketing & Backlinks

General Sites

27
Referring page & text snippet
News: Crypto hedge funds suffer, bankers on crypto’s problems, what good payment networks look like, another Civil news outlet, EOS doesn’t work, PonzICO retrospective – Attack of the 50 Foot Blockchain
davidgerard.co.uk

former staff of the Denver Post. They also have a Kickstarter, which looks like it’s going pretty well.

ZigZag - TopPodcast.com
toppodcast.com

Popula (@mariabustillos) Stephanie Lulay Block Club Chicago (@slulay2) Eric Lubbers The Colorado Sun (@brofax) Harry Siegle FAQNYC (@harrysiegel)

colorado sun | Colorado news, investigations, politics and more — Th
www.websiteperu.com

What kind of newspaper is the Colorado Sun?

Judgement day for journalism: Will digital news startups be ready to face the challenge? | Phillip Smith
phillipadsmith.com

alum, Don Day, above). One I’m currently watching closely is The Colorado Sun : “a reader-supported, journalist-owned news outlet focused on investigative, explanatory

Amid Regional Newspaper Layoffs, Colorado Journalists Start Something New | YPR
www.ypradio.org

Civil Media Company , plus an additional $160,000 that it crowdsourced on Kickstarter.

Showing 5 of 27 backlinks

The Colorado Sun: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title1
The title is too shortTITLE: 16

The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit.

description3
Consider revising the description lengthDESCRIPTION: 133

Is the description to-the-point and concise? Focus on the main features of the campaign and how a backer can benefit.

content1
There are no wordsWORD COUNT: 0

This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text.

links5
Not PresentLINK COUNT: 0

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images1
Not presentNUMBER OF IMAGES: 0

Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

TITLE: 16

The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.

DESCRIPTION: 133

What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.

WORD COUNT: 0

People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.

NUMBER OF IMAGES: 0

Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.