The Blazer by Bluffworks: Review, Funding & Stats
https://www.kickstarter.com/projects/594084262/the-blazer-by-bluffworksHyperstarter Score
29%
Need Improvement
Goal Status
Backers
1,252
Pledge Amount
$342,185
of $20,000
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Marketing & Backlinks
Popular Sites
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 How to Run a Successful Crowdfunding Campaign: 8 Examples zapier.com|High Traffic capitalize on it. Just look at his most successful campaign, The Blazer , which raised over $340,000. The hook? |
 9/26 BackerKit Staff Favorites | BackerKit www.backerkit.com Bluffworks has figured it out for you by crafting a machine-washable, wrinkle-free blazer . You’re one blazer away from being ready to take |
General Sites
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 This Stylish Wrinkle-Free Blazer Is Your New Travel Best Friend | The Expeditioner Travel Site www.theexpeditioner.com two Kickstarter campaigns) have launched their newest product via Kickstarter: The Blazer by Bluffworks . This machine-washable, wrinkle-free stylish blazer is sure to attract |
 | Search Results | www.jebiga.com BUY |
 Meet the Gramercy Suit | Bluffworks shop.bluffworks.com The Gramercy Blazer was the third product we launched on Kickstarter — and wow. We raised almost $350,000 from 1252 backers in |
 Stay Wrinkle-Free With Bluffworks Blazer - The Atlanta 100 theatlanta100.com worlds. Get it by January with a $245 pledge on Kickstarter . |
 4 Reasons You Should Buy the New Machine-Washable Bluffworks Blazer andystravelblog.com Bluffworks pants and shorts, I have some exciting news to share: Bluffworks is releasing a Blazer on Kickstarter . A few weeks ago they sent me a pre-release |
The Blazer by Bluffworks: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 24 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 3 | Consider revising the description lengthDESCRIPTION: 131 Is the description to-the-point and concise? Focus on the main features of the campaign and how a backer can benefit. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.