Aurora: The Dream-Enhancing Headband: Review, Funding & Stats
https://www.kickstarter.com/projects/iwinks/the-aurora-dream-enhancing-headbandHyperstarter Score
36%
Good
Goal Status
Backers
1,428
Pledge Amount
$239,094.08
of $90,000
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Marketing & Backlinks
Popular Sites
29| Referring page & text snippet |
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 EEG & BCI Crowdfunding Landscape. Over the past few years, we’ve seen… | by Yannick Roy | NeuroTechX Content Lab | Medium medium.com|High Traffic , Kokoon , Neuroon , Aurora iWinks , iBand+ & Sleep Shepherd claim that their devices can |
 The Aurora headband is real-life inception headband that lets you control your dreams | Daily Mail Online www.dailymail.co.uk|High Traffic Aurora: The Dream-Enhancing Headband |
 Rev Up Your REM Nov 1, 2022|www.newsweek.com partner Andrew Smiley closed out their Kickstarter to fund the Aurora - a new "dream-enhancing headband" - with roughly $240,000 donated |
 This headband promises to help you take control of your dreams | VentureBeat venturebeat.com|High Traffic send beta gear to hundreds of Kickstarter backers in June. The crowdfunding campaign has already surpassed its $90,000 goal, with just under three |
 Real life ‘Inception’: Headband lets you control your dreams | Fox News www.foxnews.com|High Traffic A new headband that launched on Kickstarter this month promises to do just that by helping you reach what |
General Sites
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 OpenBCI openbci.com https://www.kickstarter.com/projects/iwinks/the-aurora-dream-enhancing-headband/comments |
 Apps and Gadgets Designed To Induce Lucid Dreams www.snapmunk.com Kickstarter |
 Aurora Dream-Enhancing Headband: Take Control of Your Dreams www.gadgetify.com wake up at the right time. This project is on Kickstarter . |
 Technology inspired by films: From gesture control to jet suits www.ns-businesshub.com Another tech company, Aurora , has gone one step further and developed a headband |
 Take Control Of Your Dreams With The Aurora Headband Aug 10, 2022|wallstreetinsanity.com |
Aurora: The Dream-Enhancing Headband: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 36 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 5 | Excellent, the description is just right!DESCRIPTION: 113 The number of words in the description is just right to capture attention and bring them into your project. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.