The AirLoft Jacket: Review, Funding & Stats
https://www.kickstarter.com/projects/766542489/the-airloft-jacketHyperstarter Score
21%
Need Improvement
Goal Status
Backers
1,703
Pledge Amount
$359,042
of $10,000
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Marketing & Backlinks
Popular Sites
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 Review: Here are 6 kickstarter products you should know about | KSL.com Dec 6, 2021|www.ksl.com 4. The Airloft Jacket |
 CROWDFUNDING FAVORITES! Featuring: Woodies Chinos, BRZRKR by Keanu Reeves, Spirgrips Bike Handles & Many More | BackerKit May 11, 2020|www.backerkit.com The AirLoft Jacket |
 Emerging Gear: Ninja Onesie, Down T-Shirt, and More | 2020-10-01 | GearJunkie Oct 3, 2021|gearjunkie.com|High Traffic ’s latest product is not pants but a jacket. The AirLoft Jacket ($258, preorder now ) has hollow-core fibers, four-way stretch, a water-resistant |
 Soldier Systems Daily - An Industry Daily and Tactical Gear News Blog soldiersystems.net Now crowdfunding on Kickstarter in Black, Olive and Blue Gray, with a planned delivery |
 Western Rise AirLoft Jacket Review - Carryology - Exploring better ways to carry www.carryology.com Western Rise AirLoft Jacket |
General Sites
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 CROWDFUNDING FAVORITES! Featuring: Woodies Chinos, BRZRKR By Keanu Reeves, Spirgrips Bike Handles & Many More zephyrnet.com CROWDFUNDING FAVORITES! Featuring: Woodies Chinos, BRZRKR by Keanu Reeves, Spirgrips Bike Handles & Many More |
 Western Rise AirLoft Jacket | The Coolector Jan 8, 2022|staging.thecoolector.com |
 IMBOLDN Week In Review - IMBOLDN Apr 10, 2020|imboldn.com Buy Now Learn More 쿠팡에서 구매 |
 7 Best Lightweight Travel Jackets for Men (in 2022) Jan 11, 2022|gforgadget.com Kickstarter |
 All The Little Things makoism.com of the gear from Western Rise ; I've previously backed their Airloft Jacket and really have enjoyed the Versa Hat ; so when |
The AirLoft Jacket: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 1 | The title is too shortTITLE: 18 The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit. |
 2 | The description length may be too shortDESCRIPTION: 73 Consider revising the description wording. A good description can help potential backers understand what the project is about quickly. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.