Sunski Sunglasses: Review, Funding & Stats
https://www.kickstarter.com/projects/tomandmichael/sunski-sunglassesHyperstarter Score
29%
Need Improvement
Goal Status
Backers
3,281
Pledge Amount
$157,067.99
of $9,800
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Marketing & Backlinks
Popular Sites
4| Referring page & text snippet |
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 Coquette: 14 posts from July 2012 coquette.blogs.com Help support this dynamic design duo with a contribution at Kickstarter . They have already reached their funding goal of $9,800 |
 Revamped Polarized Shades : Sunski Sunglasses www.trendhunter.com References: needodesigns & kickstarter |
 Sweet polarized vintage Australian sunglasses on the cheap (my Kickstarter project!) May 6, 2017|www.tetongravity.com Click image for larger version. Name: catrina_in_sunskis_rewardssection.jpg Views: 168 Size: 436.8 KB ID: 118513 |
 Sunski: The Originals are BACK! 🤯 | Milled Jan 8, 2022|milled.com Here's tom and MC looking very professional and relaxed in the kcikstarter video that started it all |
General Sites
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 Polarized Sun Glasses for $30 - Non-Ski Gabber - Newschoolers.com www.newschoolers.com http://www.kickstarter.com/projects/tomandmichael/sunski-sunglasses |
 Needo Designs Q&A with Michael Charley, OPS & Logistics www.malakye.com |
 KickStarter - Kickstarter Watch. | Page 21 | rpgcodex > 20 god-damned years and still a work in progress rpgcodex.net 157,067 Sunski Sunglasses |
 The 30 Best Men's Sunglasses Options for Every Budget [2022] www.modernfellows.com Founded in 2012 and launched via Kickstarter , California-based Sunski specializes in polarized sunglasses, including stylish, lightweight |
 Kickstart Monday: Sunski Sunglasses | The Optical Journal Jul 10, 2022|www.opticaljournal.com Read more on Kickstarter |
Sunski Sunglasses: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 1 | The title is too shortTITLE: 17 The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit. |
 5 | Excellent, the description is just right!DESCRIPTION: 122 The number of words in the description is just right to capture attention and bring them into your project. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.