Sourdough Without Fail Cookbook: Review, Funding & Stats
https://www.kickstarter.com/projects/katedownham/sourdough-without-failHyperstarter Score
55%
Better
Goal Status
Backers
385
Pledge Amount
$23,635
of $2,800
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Marketing & Backlinks
Sourdough Without Fail Cookbook: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 22 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 2 | The description length may be too shortDESCRIPTION: 67 Consider revising the description wording. A good description can help potential backers understand what the project is about quickly. |
 5 | There are 2572 words Great!WORD COUNT: 2572 This campaign has the optimum recommended number of words on the page. Remember to break up large amounts of text with images, diagrams, headings and paragraphs. |
 5 | There are 1 external linksLINK COUNT: 1 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | There are 18 imagesNUMBER OF IMAGES: 18 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.