Second Class Citizens Documentary: Review, Funding & Stats
https://www.kickstarter.com/projects/ryanjamesyezak/second-class-citizens-documentaryHyperstarter Score
29%
Need Improvement
Goal Status
Backers
4,272
Pledge Amount
$176,354.79
of $50,000
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Marketing & Backlinks
Popular Sites
20| Referring page & text snippet |
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 Friend posted this on his facebook, thought more people should see it : videos www.reddit.com|High Traffic http://www.kickstarter.com/projects/ryanjamesyezak/second-class-citizens-documentary |
 'Second Class Citizens,' Planned Gay Rights Movement Documentary, Clip Goes Viral (VIDEO) | HuffPost Voices Jul 9, 2021|www.huffpost.com|High Traffic To donate, please click here. |
 Gay Men Can't Donate Blood, but Some Are Trying Anyway Feb 9, 2021|www.vice.com|High Traffic Read more about Ryan's documentary, titledSecond Class Citizens, here . |
 Gay rights movement in seven minutes Aug 9, 2021|www.msnbc.com You can read more about Yezak's project here . |
 How ‘Second Class Citizens’ Raised Its $50,000 Kickstarter Goal in 24 Hours | IndieWire www.indiewire.com at MTV, Ryan James Yezek was tracking the progress of the Kickstarter campaign for his new LGBT rights documentary film project, “Second Class Citizens.” Less than a day after posting the video, before he |
General Sites
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 A First Class Doc: Support It! | IndiePix Films Blog: Celebrating Independent Film Oct 8, 2013|blog.indiepixfilms.com |
 KickStarter - Kickstarter Watch. | Page 21 | rpgcodex > 20 god-damned years and still a work in progress rpgcodex.net $00,176,354 Second Class Citizens Documentary |
 Crowdfunding the gay rights movement - Osocio Dec 4, 2018|osocio.org Ryan James Yezak |
 second class citizens - gay rights movement documentary - Critical Media Project Oct 6, 2018|criticalmediaproject.org The Kickstarter campaign for this documentary can be found here . |
 Watch The Powerful "The Gay Rights Movement - Part 1" by Ryan James Yezak - Video www.back2stonewall.com he is releasing to garner support for an upcoming project called Second Class Citizens that he is raising funds for on Kickstarter.com |
Second Class Citizens Documentary: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 33 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 2 | The description length may be too shortDESCRIPTION: 70 Consider revising the description wording. A good description can help potential backers understand what the project is about quickly. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.