Saint Harridan: Review, Funding & Stats
https://www.kickstarter.com/projects/marygoing/saint-harridanHyperstarter Score
21%
Need Improvement
Goal Status
Backers
1,108
Pledge Amount
$137,562.09
of $87,000
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Marketing & Backlinks
Popular Sites
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A Masculine Silhouette, Tailored for Her - The New York Times www.nytimes.com|High Traffic interest in a company like Saint Harridan, Ms. Going used Kickstarter to test the waters and to raise the $87,000 she |
Mary Going, Saint Harridan Clothing Line's Founder, Talks the Importance of Androgynous Suiting May 7, 2022|www.bustle.com 2012, with her business and newfound fashion knowledge, Going launched Saint Harridan’s Kickstarter campaign . Curious as to whether or not she was surprised |
We're Here, We're Queer and We Look Real Cute | Colorlines www.colorlines.com tailored suits for masculine-identified women. Buoyed by the support of over a thousand supporters on Kickstarter , the Oakland-based company makes one-of-a-kind shirts, jackets, trousers and vests. |
Suit Up With Saint Harridan | Autostraddle www.autostraddle.com following their blog , liking them on facebook , and pledging their Kickstarter now ! |
How I figured out what to wear despite my gender ambivalence on Offbeat Wed (formerly Offbeat Bride) offbeatwed.com|High Traffic http://www.kickstarter.com/projects/marygoing/saint-harridan |
General Sites
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We get a lot of questions from women who want to wear men’s suits – Put This On Nov 1, 2019|putthison.com This cool Kickstarter project, Saint Harridan, aims to change that. Their goal is to produce reasonably-priced |
Saint Harridan Comes to Baltimore and Washington, D.C. — Tagg Magazine taggmagazine.com |
KickStarter - Kickstarter Watch. | Page 21 | rpgcodex > 20 god-damned years and still a work in progress rpgcodex.net $00,137,562 Saint Harridan |
Saint Harridan Steps Towards Gender Neutrality | FIB Oct 2, 2022|fashionindustrybroadcast.com In 2012, Mary Going created a Kickstarter campaign, surpassing its $87,000 goal in just 8 days. Going, |
Saint Harridan Andersonville Pop-Up Re-Engineers Suits For Women And Transmen | Edgeville Buzz www.edgevillebuzz.com venture capitalists to fund their start-up costs, they underwent a Kickstarter crowdfunding campaign in 2012. With over 1,000 backers they were able |
Saint Harridan: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
The title is too shortTITLE: 14 The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit. | |
The description length may be too shortDESCRIPTION: 25 Consider revising the description wording. A good description can help potential backers understand what the project is about quickly. | |
There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. | |
Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. | |
Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.