RACING IN RED: Review, Funding & Stats
https://www.kickstarter.com/projects/racinginred/racing-in-redHyperstarter Score
21%
Need Improvement
Goal Status
Backers
252
Pledge Amount
$126,255
of $125,000
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Marketing & Backlinks
General Sites
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 DI Warm-Up: PDRA Brings 'Nitrous Wars' to Thunder Road Raceway - Drag Illustrated | Drag Racing News, Opinion, Interviews, Photos, Videos and More dragillustrated.com fund the film. Contribute anything from $1 to $10,000 on their Kickstarter crowdfunding page and you can pick up some cool rewards. |
 Nitro Shots: The Junior Road To The Championship www.frontstretch.com help from the fans to complete the project through a Kickstarter funding page . Fans can also earn prizes for their contributions. See |
 Erica Enders Archives – Page 4 of 5 – Horsepower & Heels horsepowerandheels.com in her 2014 Pro Stock Championship winning season, recently achieved its Kickstarter funding campaign goal required to enter final production. 252 contributors successfully backed |
RACING IN RED: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 1 | The title is too shortTITLE: 13 The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit. |
 3 | Consider revising the description lengthDESCRIPTION: 134 Is the description to-the-point and concise? Focus on the main features of the campaign and how a backer can benefit. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.