Analyze a Campaign

Pro Gamer's Guide to Defeating Trolls: Review, Funding & Stats

https://www.kickstarter.com/projects/bricksobrian/pro-gamers-guide-to-defeating-trolls
Scoring

Hyperstarter Score

45%

Better

Campaign

Goal Status

Funded

Backers

321

Pledge Amount

$48,415

of $45,000

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Pro Gamer's Guide to Defeating Trolls: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title4
The title has a good length, but could more text be added?TITLE: 37

Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines.

description2
The description length may be too shortDESCRIPTION: 94

Consider revising the description wording. A good description can help potential backers understand what the project is about quickly.

content3
There are 1572 wordsWORD COUNT: 1572

The page is very long and might suffer from poor mobile conversion rate, consider shortening the number of words on the page.

links5
There are 17 external linksLINK COUNT: 17

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images1
There are 13 imagesNUMBER OF IMAGES: 13

Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

TITLE: 37

The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.

DESCRIPTION: 94

What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.

WORD COUNT: 1572

Having a large number of words on a campaign usually indicates information is written up in detail. Work out what questions backers have in their mind and answer them with the wording on the page.

NUMBER OF IMAGES: 13

Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.