Point—the Friendly Home Alarm: Review, Funding & Stats
https://www.kickstarter.com/projects/minut/pointthe-friendly-home-alarmHyperstarter Score
36%
Good
Goal Status
Backers
2,139
Pledge Amount
$312,061
of $25,000
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Marketing & Backlinks
Popular Sites
14| Referring page & text snippet |
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 The Hardware Code: How Hardware Startups Succeed Or Fail | by Benjamin Joffe | SOSV | Medium medium.com|High Traffic raised seed funding, now running a new Kickstarter for their second product (2 years after the first) that is almost ready to |
 The Minut Point home alarm calls 911 for you - CNET www.cnet.com|High Traffic Minut launched the Point security device on crowdfunding site Kickstarter calling it "the friendly home alarm." We haven't tested out |
 Point is a home security system that can't spy on you www.cultofmac.com|High Traffic A pledge of $79 will do it , with a lifetime subscription included. |
 Comprehensive Home Security Units : smart home alarm www.trendhunter.com References: kickstarter & uncrate |
 Kickstarter's Tech Predictions for 2019 - Core77 www.core77.com —Richard Coleman, head of marketing at Minut |
General Sites
8| Referring page & text snippet |
|---|
 L'histoire de Minut | Minut fr.minut.com successful first Kickstarter campaign, it was also time to launch another one for the second generation of the sensor. |
 Top 5 Gadgets on Kickstarter For The Interior That Will Make Your Life Easier www.renotalk.com corner? Is there abreak-inor is your home exposed tofire hazards? Point Alarm is the latest gadget to help youdetect these problems in |
 Meet Point, The Smartest, Non-invasive Home Alarm You Want In Your Home - SHOUTS May 12, 2017|mikeshouts.com You can pick up the second-generation Point for as low as $79 a pop from Kickstarter in the next 29 days or |
 Minut reached its funding target at Kickstarter in hours - Øresund Startups Feb 12, 2017|oresundstartups.com Check out Point at Kickstarter. |
 Point is the all-in-one security system you need at home - Geek Thingy Jun 12, 2022|geekthingy.com [ Source ] |
Point—the Friendly Home Alarm: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 29 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 5 | Excellent, the description is just right!DESCRIPTION: 129 The number of words in the description is just right to capture attention and bring them into your project. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.
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General Hardware Sites
8
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Uncrate is the leading buyer's guide, filled with the world's best gear, apparel, and automobiles.
Gizmodo is a news and opinion website about gadgets, technology, science, environmental news, entertainment, and culture.
TechHive covers everything from lighting controls to home security; home entertainment to smart appliances and more. Any tech websites list will be incomplete without this one.