PLAATO: Reinventing the Airlock: Review, Funding & Stats
https://www.kickstarter.com/projects/plaato/plaato-reinventing-the-airlockHyperstarter Score
36%
Good
Goal Status
Backers
1,446
Pledge Amount
$205,537.2
of $30,000
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Marketing & Backlinks
Popular Sites
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 Affordable Gadgets to Help Brew the Perfect Pint at Home theculturetrip.com|High Traffic The Plaato airlock, available for $99 as a Kickstarter early-bird special, is |
 Mobile Brewing Monitors : PLAATO Beer brewing www.trendhunter.com References: plaato.io & kickstarter |
 Staff Favorites: Morning Recovery, DAS SNEAKER, and more! | BackerKit Jan 9, 2019|www.backerkit.com PLAATO: Reinventing the Airlock |
 Tilt Bluetooth floating hydrometer www.homebrewersassociation.org Plaato is a running kickstarter: https://www.kickstarter.com/projects/1792157374/plaato-reinventing-the-airlock . |
General Sites
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 A must have device for beer brewers, a laser keyboard and more from this months Top Gadgets! – Coretek Group coretek.co.uk to brewers. PLAATO has been set up on Kickstarter under a funding page . This is for people to back the project. It |
 PLAATO plaato.io for homebrewers was underway. The development was funded through a Kickstarter campaign , which was oversubscribed by almost sixfold, with over 1400 |
 Brewometer | Page 7 | Australia & New Zealand Homebrewing Forum Jun 8, 2020|aussiehomebrewer.com Plaato is a running kickstarter: https://www.kickstarter.com/projects/1792157374/plaato-reinventing-the-airlock . |
 Giving Rum a Shot... - Distillers Pub Discussions on StillDragon® Community Forum www.stilldragon.org PLAATO: Reinventing the Airlock @ Kickstarter |
 Plaato Digital Airlock - Review Nov 2, 2022|humebrew.com a year ago, an interesting new product came up on Kickstarter that piqued my interest. The Plaato digital airlock aims to |
PLAATO: Reinventing the Airlock: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 31 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 5 | Excellent, the description is just right!DESCRIPTION: 99 The number of words in the description is just right to capture attention and bring them into your project. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.