Pico C - Craft Brewing For All: Review, Funding & Stats
https://www.kickstarter.com/projects/picobrew/pico-c-craft-brewing-for-allHyperstarter Score
29%
Need Improvement
Goal Status
Backers
4,301
Pledge Amount
$1,927,217
of $350,000
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Marketing & Backlinks
Popular Sites
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 PicoBrew blindsides Kickstarter backers with surprise stretch goal | TechCrunch techcrunch.com|High Traffic PicoStill is available now to Kickstarter backers for $170, or packaged with the Pico Model C for |
 PicoBrew's First-of-Its-Kind PicoStill Distilling Device Ships to Kickstarter Backers Apr 3, 2019|www.prnewswire.com initially offered as an add-on incentive in PicoBrew's hugely successful Pico Model C Kickstarter campaign , which raised |
 Pico C Brewing Machine Just Reached Its Kickstarter Goal in 7 Hours Jan 7, 2021|www.businessinsider.com|High Traffic It reached its Kickstarter goal in just 7 hours and it can be pre-ordered there |
 PicoBrew just added a PicoStill to its latest Kickstarter - The Verge www.theverge.com|High Traffic want. Now, in a surprise addition to the existing Kickstarter, PicoBrew is offering a PicoStill , which can be purchased in a bundle with the |
 PicoBrew PICO C Review: a Pricey, but Effective Beer-Brewing Machine for Beginners www.insider.com|High Traffic But thanks to years of crowdsourced feedback and refinement ( all of PicoBrew’s products have gone through Kickstarter ), the Pico C stands as one of the most |
General Sites
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 Pico C Craft Beer Machine | The Coolector Jan 8, 2022|staging.thecoolector.com The Pico C Craft Beer Machine is described as the easier, more affordable way to enjoy |
 The Pico Model C is the beer-brewing appliance for price-conscious beginners - PC World New Zealand www.pcworld.co.nz S, but perhaps its kindest feature is its price: The Pico Model C launches on Kickstarter for only $279 to early backers, and will sell for |
 The Pico Model C is the beer-brewing appliance for price-conscious beginners - Good Gear Guide Australia cdn.goodgearguide.com.au S, but perhaps its kindest feature is its price: The Pico Model C launches on Kickstarter for only $279 to early backers, and will sell for |
 PicoBrew Launches New Distilling Device, PicoStill | Sip Magazine Mar 8, 2020|sipmagazine.com Pico Model C Kickstarter campaign and secure a PicoStill, visit: https://www.kickstarter.com/projects/1708005089/pico-c-craft-brewing-for-all |
 PicoBrew, I choose you! DIY Craft Beer! | Drink Me Magazine www.drinkmemag.com toasts everyone who helps cause a stir: check out their latest progress to find out more! You can also back the KickStarter |
Pico C - Craft Brewing For All: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 30 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 2 | The description length may be too shortDESCRIPTION: 56 Consider revising the description wording. A good description can help potential backers understand what the project is about quickly. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.
Popular Food Sites
Websites and influencers in the Food category
Food Influencers
2
FoodBev Media provides actionable insights that empower, educate and provide direction to food and beverage industry decision-makers.
Food and beverage news, trends, ingredient technologies, and commodity markets analysis.
General Food Sites
12
From a strong editorial base and published 10 times a year, Food & Drink Technology is well placed to provide the best possible coverage of industry developments and guarantees a high profile at exhibitions, conferences, and industry events.
East End Taste Magazine is an elevated online publication covering food trends and events on the East End of Long Island. It also covers destinations around the world with a focus on food & culture with a refined angle.
Food.news is a public education effort of Groovy Bee, a pro-environment natural products formulator and retailer that donates a percentage of profits to the conservation of pollinators.
Eater is the source for people who care about dining and drinking in the nation's most important food cities.
The UK's best food magazine, in print and online, with easy to follow recipes that work. We share stunning photography, cooking ideas and secrets, plus stories from the world of food.