OUYA: A New Kind of Video Game Console: Review, Funding & Stats
https://www.kickstarter.com/projects/ouya/ouya-a-new-kind-of-video-game-consoleHyperstarter Score
36%
Good
Goal Status
Backers
63,416
Pledge Amount
$8,596,474.58
of $950,000
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Marketing & Backlinks
Popular Sites
464| Referring page & text snippet |
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 Ouya - Wikipedia Sep 1, 2016|en.wikipedia.org|High Traffic Previous update. ""OUYA: A New Kind of Video Game Console by OUYA"" . Kickstarter.com. Archived from the original on December 31, 2012 |
 I'm Julie Uhrman, founder of OUYA! AMAA : ouya Nov 12, 2015|www.reddit.com|High Traffic This was answered as of their most recent Kickstarter update: http://www.kickstarter.com/projects/ouya/ouya-a-new-kind-of-video-game-console/posts . OUYA it is. |
 Spain aims to kill crowdfunding | by Enrique Dans | Enrique Dans | Medium medium.com|High Traffic develop the Pebble smartwatch , the $8 million for the Ouya video console , or the movie follow-up for the TV series Veronica |
 Silicon Valley’s Hardware Renaissance - The New York Times Jul 9, 2021|www.nytimes.com|High Traffic Ouya, an open-source game console for the television built using Google Android, just raised more |
 Neil Young's Pono becomes third most successful Kickstarter ever with $6.2m | Neil Young | The Guardian Apr 8, 2020|www.theguardian.com|High Traffic the site, after the Pebble smart watch ($10.3m) and the Ouya games console ($8.6m). |
General Sites
536| Referring page & text snippet |
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 Kickstarter spotlight: Ouya - Pocketables Apr 10, 2020|pocketables.com [ Kickstarter ] |
 Ouya: Innovative Idea or Sleazy Scam? Nov 12, 2018|unrealitymag.com the little $99 console that could, reached $5 million on Kickstarter this week and with it came a flurry of opinions |
 OUYA Video Game Console teams up with MakerBot to Offer Custom 3D Print Options - SolidSmack Nov 7, 2017|www.solidsmack.com After having raised over $8 million on Kickstarter ($8,596,474 to be exact) from the original goal of $950,000, |
 Ouya Gains Traction, Partners With OnLive | ForeverGeek www.forevergeek.com OnLive will bring its entire catalog of console games to Ouya , where gamers will be able to play on-demand games |
 Ouya Release Date Revealed - Just Push Start Apr 10, 2021|www.justpushstart.com connects directly to your TV. The project started out on Kickstarter back in July of 2012 with a goal of $950,000. |
OUYA: A New Kind of Video Game Console: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 38 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 5 | Excellent, the description is just right!DESCRIPTION: 127 The number of words in the description is just right to capture attention and bring them into your project. |
 1 | There are 1336 wordsWORD COUNT: 1336 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 3 | There are 32 external linksLINK COUNT: 32 Consider revising the number of outbound links on the page. The focus should be on the campaign owner and campaign only. |
 1 | There are 8 imagesNUMBER OF IMAGES: 8 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.