Analyze a Campaign

Operation Highjump: The Fall of Berlin: Review, Funding & Stats

https://www.kickstarter.com/projects/mansiongames/operation-highjump-the-fall-of-berlin
Scoring

Hyperstarter Score

73%

Excellent

Campaign

Goal Status

Funded

Backers

1,195

Pledge Amount

€65,650

of €6,000

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Operation Highjump: The Fall of Berlin: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title4
The title has a good length, but could more text be added?TITLE: 38

Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines.

description3
Consider revising the description lengthDESCRIPTION: 131

Is the description to-the-point and concise? Focus on the main features of the campaign and how a backer can benefit.

content3
There are 1577 wordsWORD COUNT: 1577

The page is very long and might suffer from poor mobile conversion rate, consider shortening the number of words on the page.

links5
There are 11 external linksLINK COUNT: 11

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images3
There are 160 imagesNUMBER OF IMAGES: 160

Just a small warning that there may be too many images on the page. This could affect loading speeds or there could just be too much on the page.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

TITLE: 38

The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.

DESCRIPTION: 131

What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.

WORD COUNT: 1577

Having a large number of words on a campaign usually indicates information is written up in detail. Work out what questions backers have in their mind and answer them with the wording on the page.

NUMBER OF IMAGES: 160

Try a combination of imagery and typed text to balance out the page. If you're using animated GIFs, make sure you have at least 2 or 3 high-quality GIFs that span across the whole page width.

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