New55 FILM: Review, Funding & Stats
https://www.kickstarter.com/projects/bobcrowley/new55-filmHyperstarter Score
29%
Need Improvement
Goal Status
Backers
2,475
Pledge Amount
$415,025.02
of $400,000
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Marketing & Backlinks
Popular Sites
20| Referring page & text snippet |
|---|
 Polaroid type 55 - Wikipedia Sep 1, 2016|en.wikipedia.org|High Traffic "New55 FILM by Bob Crowley — Kickstarter" . Kickstarter.com |
 The 5 Coolest Photo Gear in April - PhotoShelter Blog Jan 4, 2017|blog.photoshelter.com Now that the New55 Film project has been funded, you’ll probably need to (re)-add a |
 Could Polaroids Beloved Type 55 Film Return—Only Better? One Man Wants to Make It Happen www.vulture.com|High Traffic Crowley went wide, to the users of old Type 55 via Kickstarter . We are being realistic, he said firmly. We need |
 Large Format Film-based Camera | MacRumors Forums forums.macrumors.com https://www.kickstarter.com/projects/bobcrowley/new55-film |
 New55 is Dead Along With Its Dreams of Reviving 4x5 Peel-Apart Film | PetaPixel Dec 4, 2021|petapixel.com|High Traffic struggles were clear even early on. In February 2016, the startup shared about its “deep debt” in a message to supporters: |
General Sites
30| Referring page & text snippet |
|---|
 Bob Crowley — Online — Don't Take Pictures www.donttakepictures.com Read more about the initiative by viewing the Kickstarter page. |
 Ultra Large Format in-camera shooting for instant "giant polaroid" pinhole photographs | ThePhotoForum 📷 Film & Digital Photography Forum Jul 4, 2018|www.thephotoforum.com you if you have some spare $$$$$ to give him: New55 FILM |
 Passing of Robert "Bob" Crowley - Inventor and Founder of New55 | Photrio.com Photography Forums www.photrio.com 2011 Bob launched a blog and then in 2014 a Kickstarter effort to engage the community of peel-apart film enthusiasts. Ultimately |
 On Taking Pictures - TopPodcast.com toppodcast.com New55 FILM by Bob Crowley — Kickstarter |
 Polaroid 55 Newb needs help Dec 3, 2019|www.largeformatphotography.info https://www.kickstarter.com/projects...-film?ref=card |
New55 FILM: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 1 | The title is too shortTITLE: 10 The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit. |
 5 | Excellent, the description is just right!DESCRIPTION: 95 The number of words in the description is just right to capture attention and bring them into your project. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.