MORF: Review, Funding & Stats
https://www.kickstarter.com/projects/267979192/morfHyperstarter Score
21%
Need Improvement
Goal Status
Backers
1,788
Pledge Amount
$131,089
of $25,000
Find where your competitor's were featured — connect with the right influencers
Sign-up to gain full access to our backlink data and see all the links.
Marketing & Backlinks
Popular Sites
5| Referring page & text snippet |
|---|
 You Can Wear This Shirt 24 Different Ways, Thanks To Kickstarter MORF www.bustle.com many clothes, this latest fashion Kickstarter is for you. Introducing the multi-shirt MORF , a piece of clothing that allegedly holds up to |
 You Can Wear This 1 Shirt 24 Different Ways - Brit + Co www.brit.co and greatest ideas than Kickstarter ? This latest Kickstarter find, MORF , is here to change the way we think about |
 MORF: 1 Shirt, Up To 24 Different Looks earth911.com has obviously struck a chord with others. After creating a Kickstarter campaign to fund the shirt’s initial production run, the response was |
 Is this the world’s most versatile top? Morf can be worn in 24 ways – The Upcoming Sep 4, 2020|www.theupcoming.co.uk shows you how to rock her design on the Kickstarter page in a short video along with helpful tips. |
 Throw All Your Tops! You Just Need This One Shirt In Your Closet www.cosmo.ph so if you want to support her cause, visit her Kickstarter page now! |
General Sites
9| Referring page & text snippet |
|---|
 One Shirt, 24 Different Looks - LifeEdited May 1, 2018|lifeedited.com every product we write about on this site, MORF is launching on Kickstarter to raise money to ramp up production (with $10K of |
 “MORF”: le produit fashion innovant de l’année - france itrade.gov.il Pour plus d’informations, cliquez ici |
 Fashion Funding: 10 Kickstarter brands you should support www.mariefranceasia.com the multi-look reversible T-shirt. Check out the video on its Kickstarter . |
 You Won’t Believe That These Designs Are Actually From One Single Shirt - SHOUTS mikeshouts.com MORF shirt is on Kickstarter and is originally designed for women, but mid-campaign, independent designer |
 Fashion, Trends & More: Morf: An Innovative Design that is Changing the Fashion Industry www.fashiontrendsmore.com to dresses, tank tops, sportswear, etc. They currently have a Kickstarter campaign where you can donate money to their brand. Depending on |
MORF: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 1 | The title is too shortTITLE: 4 The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit. |
 2 | The description length may be too shortDESCRIPTION: 39 Consider revising the description wording. A good description can help potential backers understand what the project is about quickly. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.