Analyze a Campaign

MIXXTAPE - The Cassette Reinvented: Review, Funding & Stats

https://www.kickstarter.com/projects/mixxtape/mixxtape-the-cassette-reinvented
Scoring

Hyperstarter Score

36%

Good

Campaign

Goal Status

Funded

Backers

1,795

Pledge Amount

$121,550

of $10,000

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General Sites

23
Referring page & text snippet
Bluetooth対応、ディスプレイ付き。カセットテープ型音楽プレイヤーが登場 | clubberia クラベリア
clubberia.com

https://www.kickstarter.com/projects/mixxtape/mixxtape-the-cassette-reinvented/description

Crowdfunded Music Player Is A Functional Cassette and Bluetooth Device | SnapMunk
www.snapmunk.com

kickstarter button

MIXXTAPE by Mixxim: Cassettes on the move but with a twist - The Audiophile Man
theaudiophileman.com

To learn more, click www.kickstarter.com

Amiga Ireland Podcast - TopPodcast.com
toppodcast.com

Mixxtape – https://www.kickstarter.com/projects/mixxtape/mixxtape-the-cassette-reinvented

MIXXTAPE: Not Your Parents' Cassette Tape | PressRelease.com
www.pressrelease.com

After making its first appearance in 2013, MIXXTAPE was updated in 2017 and was overwhelmingly successful, raising 1,215% in funding on the

Showing 5 of 23 backlinks

MIXXTAPE - The Cassette Reinvented: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title4
The title has a good length, but could more text be added?TITLE: 34

Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines.

description5
Excellent, the description is just right!DESCRIPTION: 129

The number of words in the description is just right to capture attention and bring them into your project.

content1
There are no wordsWORD COUNT: 0

This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text.

links5
Not PresentLINK COUNT: 0

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images1
Not presentNUMBER OF IMAGES: 0

Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

TITLE: 34

The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.

WORD COUNT: 0

People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.

NUMBER OF IMAGES: 0

Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.