Misen Cookware: Review, Funding & Stats
https://www.kickstarter.com/projects/misenkitchen/misen-cookwareHyperstarter Score
21%
Need Improvement
Goal Status
Backers
2,492
Pledge Amount
$623,602
of $40,000
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Marketing & Backlinks
Popular Sites
11| Referring page & text snippet |
|---|
 The Cookware Startups Coming for All-Clad and Le Creuset - Eater www.eater.com|High Traffic Misen , a competitor in the DTC 2.0 space, started on |
 Misen Cookware Sets on Sale Now on Kickstarter | Epicurious www.epicurious.com BUY IT: Misen Complete Set, 7 assorted pots and pans plus lids, $340 on Kickstarter |
 Affordable Professional Cookware : Misen Cookware www.trendhunter.com References: kickstarter & gearhungry |
 Misen Launches Premium Stainless Steel Cookware - Gear Patrol www.gearpatrol.com Learn More: Here |
 Misen’s New Line Is Premium Cookware For All - InsideHook www.insidehook.com Today, Misen launched their newest Kickstarter campaign, a line of stainless-steel cookware including skillets, pots, pans and more. |
General Sites
3| Referring page & text snippet |
|---|
 The Cookware Start-Ups Coming for All-Clad and Le Creuset | Som2ny Network news.meimei0.info Misen , a competitor in the DTC 2.0 space, started on |
 Project Design Space 7 didi.ac.ae Misen Cookware Kickstarter Campaign |
 Gear - the rethinker Mar 4, 2019|www.therethinker.com Back Now On Kickstarter |
Misen Cookware: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 1 | The title is too shortTITLE: 14 The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit. |
 2 | The description length may be too shortDESCRIPTION: 94 Consider revising the description wording. A good description can help potential backers understand what the project is about quickly. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.
Popular Food Sites
Websites and influencers in the Food category
Food Influencers
2
FoodBev Media provides actionable insights that empower, educate and provide direction to food and beverage industry decision-makers.
Food and beverage news, trends, ingredient technologies, and commodity markets analysis.
General Food Sites
12
From a strong editorial base and published 10 times a year, Food & Drink Technology is well placed to provide the best possible coverage of industry developments and guarantees a high profile at exhibitions, conferences, and industry events.
East End Taste Magazine is an elevated online publication covering food trends and events on the East End of Long Island. It also covers destinations around the world with a focus on food & culture with a refined angle.
Food.news is a public education effort of Groovy Bee, a pro-environment natural products formulator and retailer that donates a percentage of profits to the conservation of pollinators.
Eater is the source for people who care about dining and drinking in the nation's most important food cities.
The UK's best food magazine, in print and online, with easy to follow recipes that work. We share stunning photography, cooking ideas and secrets, plus stories from the world of food.