LUMO - Be seen. City cycling apparel.: Review, Funding & Stats
https://www.kickstarter.com/projects/238081104/lumo-be-seen-city-cycling-apparelHyperstarter Score
29%
Need Improvement
Goal Status
Backers
458
Pledge Amount
£74,118
of £50,000
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Marketing & Backlinks
Popular Sites
8| Referring page & text snippet |
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 Lumo LED cycling gear | Digital Trends www.digitaltrends.com like something you’d be interested in? Head over to Lumo’s recently-launched Kickstarter campaign to pledge your support and help get it off the |
 Our Favorite Cycling Kickstarters of 2014 www.bicycling.com LED-powered outerwear that's as stylish as it is reflective. Lumo's Kickstarter still has weeks to go, but the company is well |
 Project Updates for The Blaze Burner - the best back light for bikes. on BackerKit Page 4 blaze-burner.backerkit.com hand. As a treat, we've also invited our friends at LUMO and BeeLine to come on down and bring their beautiful |
 Lumo launch clothing and bag with in-built LEDs + video | road.cc May 5, 2022|road.cc |
 LUMO’s Kickstarter Campaign Aims to Save Lives by Launching City Cycling Apparel www.sporttechie.com LUMO has launched on Kickstarter , where anyone who has ever endured riding through a |
General Sites
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 Kickstarter Bike Party with Blaze, LUMO & BeeLine | Look mum no hands! www.lookmumnohands.com Burner back light , the BeeLine navigation system and LUMO’s LED-lit clothin g. |
 LUMO cycling gear for stylish visibility www.londoncyclist.co.uk in Kickstarter pledges, which they need before 15th January – so if you’re interested, pledge here . |
 Turning Personal Fashion and Passion into Crowdfunded Brand Builder - ATK088 | Art of the Kickstart Nov 12, 2021|artofthekickstart.com The Lumo Kickstarter Campaign |
 Cyclosport.org - News - New British Company LUMO Launches Stylish Jacket and Backpack with Built-In LED Lights www.cyclosport.org Visit the LUMO Kickstarter page here: http://bit.ly/lumokickstarter . |
 Look out for Lumo! - Cyclechic Jul 5, 2021|www.cyclechic.co.uk available. Lumo and her partner and business partner launched a kickstarter campaign to raise the startup funds and have smashed their goal |
LUMO - Be seen. City cycling apparel.: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 37 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 3 | Consider revising the description lengthDESCRIPTION: 131 Is the description to-the-point and concise? Focus on the main features of the campaign and how a backer can benefit. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.