Analyze a Campaign

Human Food - Vegan & Organic Meal Replacement Bar: Review, Funding & Stats

https://www.kickstarter.com/projects/hf-shakes/human-food-0
Scoring

Hyperstarter Score

64%

Excellent

Campaign

Goal Status

Funded

Backers

851

Pledge Amount

£80,891

of £80,000

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General Sites

2
Referring page & text snippet
Friday Links — FEATURES -- Better Living Through Design
www.betterlivingthroughdesign.com

– Human Food – Vegan & Organic Meal Replacement Bar

About the Company – Human Food
humanfood.bio

became the 'Most Funded Vegan Product Ever' on crowd-funding website Kickstarter .

Human Food - Vegan & Organic Meal Replacement Bar: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title5
Excellent, the title is just the right lengthTITLE: 49

The title might be the right length, but make sure to take into account relevant keywords. Organic searches on the platform may make up a percentage of your backers.

description5
Excellent, the description is just right!DESCRIPTION: 99

The number of words in the description is just right to capture attention and bring them into your project.

content3
There are 1819 wordsWORD COUNT: 1819

The page is very long and might suffer from poor mobile conversion rate, consider shortening the number of words on the page.

links5
There are 1 external linksLINK COUNT: 1

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images1
There are 11 imagesNUMBER OF IMAGES: 11

Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

WORD COUNT: 1819

Having a large number of words on a campaign usually indicates information is written up in detail. Work out what questions backers have in their mind and answer them with the wording on the page.

NUMBER OF IMAGES: 11

Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.