Hair Love | Animated Short Film: Review, Funding & Stats
https://www.kickstarter.com/projects/matthewacherry/hair-love-animated-short-filmHyperstarter Score
55%
Better
Goal Status
Backers
4,981
Pledge Amount
$284,058.28
of $75,000
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Marketing & Backlinks
Popular Sites
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 Vashti Harrison - Wikipedia en.wikipedia.org|High Traffic "Hair Love | Animated Short Film" .Kickstarter |
 ‘Hair Love’: 3 Men and a Little Girl (With a Lot of Curls) - The New York Times May 9, 2019|www.nytimes.com|High Traffic Financed by a Kickstarter campaign that raised nearly $300,000 , “Hair Love” attracted two noted African-American directors: Bruce Smith, |
 'Made by Maddie' did not copy 'Hair Love,' studio says - Los Angeles Times www.latimes.com|High Traffic as a Kickstarter campaign |
 'Hair Love' Short Film Gets Picked Up By Sony Animation And People Are Celebrating | HuffPost Voices Jun 3, 2021|www.huffpost.com producer for “BlacKkKlansman,” had previously announced the project with a successful Kickstarter campaign two years ago. |
 Dads, Daughters, and Natural Hair Star in This Precious Film From a Former NFL Player www.yahoo.com Cherry and Marino’sHair Lovevision into full gear, they’ve started a Kickstarter campaign, with a goal to reach a minimum of $75,000. |
General Sites
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 'Hair Love', Oscar-Nominated Animated Short, Was Funded On Kickstarter moguldom.com According to the Kickstarter website, Cherry raised $284,058 via 4,981 backers. |
 Day 21: Matthew A. Cherry - The Brown Bookshelf thebrownbookshelf.com Credit: Kickstarter campaign |
 ‘Hair Love’ to Show Black Fatherhood and Pride in Natural Hair rickeysmileymorningshow.com who want to support the project can donate on the campaign page . |
 Matthew Cherry Developing Animated Film About Father Doing Black Girls Hair www.curlynikki.com filmmaker in his own right, Cherry has recently announced a Kickstarter campaign for his new animated short film, Hair Love. |
 4-year-old character’s ‘big, beautiful’ Afro has the attention of the internet - Black EOE Journal Jan 8, 2020|blackeoejournal.com player turned filmmaker with a prolific Twitter presence, launched a Kickstarter to bring Zuri and her father Stephen to life on |
Hair Love | Animated Short Film: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 31 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 5 | Excellent, the description is just right!DESCRIPTION: 120 The number of words in the description is just right to capture attention and bring them into your project. |
 1 | There are 1035 wordsWORD COUNT: 1035 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | There are 1 external linksLINK COUNT: 1 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 3 | There are 22 imagesNUMBER OF IMAGES: 22 You may need to add a few more images. Whether it is product images, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
View your copywriting as a supporting element, and do your best to structure your campaign around graphics and images. Animated GIFs show your product in action. Make sure you have at least 2 or 3 high-quality GIFs that span across the whole page width.