Ghost: Just a Blogging Platform: Review, Funding & Stats
https://www.kickstarter.com/projects/johnonolan/ghost-just-a-blogging-platformHyperstarter Score
29%
Need Improvement
Goal Status
Backers
5,236
Pledge Amount
£196,362.57
of £25,000
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Marketing & Backlinks
Popular Sites
110| Referring page & text snippet |
|---|
 Ghost (blogging platform) - Wikipedia en.wikipedia.org|High Traffic "Microsoft Sponsorship + Announcing the Ghost Launch Party" . Ghost |
 GitHub - mrjoelkemp/awesome-paid-open-source: Collection of links around paid/sustainable open source development github.com|High Traffic Ghost was sponsored via a kickstarter campaign . |
 Microsoft Throws its Weight Behind Ghost | by Kris Roadruck | Medium medium.com|High Traffic Ghost, the node.js-based blogging platform that took Kickstarter by storm a few months ago, is set to release its first |
 Trends Revealed: Alternative Business Funding Outside of VC blog.hubspot.com|High Traffic Ghost was launched 6 years ago with a kickstarter campaign , raising ~$250k across over 5,000 backers. Since then, it’s |
 Unsplash + Ghost unsplash.com|High Traffic non-profit open source blogging platform that grew out of a runaway Kickstarter campaign . Four years later, Ghost has released version 1.0, a |
General Sites
195| Referring page & text snippet |
|---|
 How To Choose A Great Blogging Platform That Won't Shut Down After A Year - Rohit Bhargava rohitbhargava.com source blogging platform called Ghost that is currently running its first Kickstarter campaign this week. The platform has been getting early rave reviews |
 Ghost: Kickstarter-backed Blogging platform releases to public devilsworkshop.org Ghost is a popular Kickstarter project, backed by quite a lot |
 oEmbed WordPress Guide - 35+ Supported Websites | WPism wpism.com |
 Una plataforma para blogueros que busca financiamiento en Kickstarter - Clases de Periodismo www.clasesdeperiodismo.com |
 Remake. Remodel. Part 2 Mar 9, 2020|fettblog.eu platform would be easier. That's why I've an eye on Ghost , which I discovered today after a tweet by Scott |
Ghost: Just a Blogging Platform: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 31 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 2 | The description length may be too shortDESCRIPTION: 87 Consider revising the description wording. A good description can help potential backers understand what the project is about quickly. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.