Analyze a Campaign

Flint and Tinder: Premium Men's Underwear: Review, Funding & Stats

https://www.kickstarter.com/projects/jakehimself/flint-and-tinder-premium-mens-underwear
Scoring

Hyperstarter Score

55%

Better

Campaign

Goal Status

Funded

Backers

5,578

Pledge Amount

$291,493.16

of $30,000

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General Sites

45
Referring page & text snippet
Flint & Tinder: Made in the USA Underwear Kickstarter – Put This On
putthison.com

called Flint & Tinder, sent me a nice note about a Kickstarter he’s running to get the business off the ground. He’d like to

How Crowdfunding $291,000 On Kickstarter Nearly Killed Underwear Startup Flint And Tinder | National Crowdfunding & Fintech Association of Canada
Mar 4, 2016|ncfacanada.org

It did. After 30 days, Bronstein's concept, Flint And Tinder, raised nearly ten times its funding goal : $291,493 from 5,578 backers.

10 Crazy Kickstarters to Waste Your Money On
92moose.fm

Kickstarter is a wonderful, magical place, where you can buy "luxuriously rugged" men's underpants , or help bring chocolate-dipped, pretzel-sprinkled beer-flavored marshmallows into the

KickStarter - Kickstarter Watch. | Page 21 | rpgcodex > 20 god-damned years and still a work in progress
rpgcodex.net

the most funded fashion project on Kickstarter of all time

The Best of Made in the USA – 2012
dappered.com

Kickstarter… talk about a successful launch. Their goal was $30,000. They raised almost 10x that . They became “the best funded fashion Kickstarter event of

Showing 5 of 45 backlinks

Flint and Tinder: Premium Men's Underwear: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title5
Excellent, the title is just the right lengthTITLE: 41

The title might be the right length, but make sure to take into account relevant keywords. Organic searches on the platform may make up a percentage of your backers.

description5
Excellent, the description is just right!DESCRIPTION: 128

The number of words in the description is just right to capture attention and bring them into your project.

content1
There are 992 wordsWORD COUNT: 992

This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text.

links5
There are 1 external linksLINK COUNT: 1

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images1
Not presentNUMBER OF IMAGES: 0

Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

WORD COUNT: 992

People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.

NUMBER OF IMAGES: 0

Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.