Analyze a Campaign

Espruino: JavaScript for Things: Review, Funding & Stats

https://www.kickstarter.com/projects/gfw/espruino-javascript-for-things
Scoring

Hyperstarter Score

36%

Good

Campaign

Goal Status

Funded

Backers

1,692

Pledge Amount

£100,710

of £20,000

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General Sites

27
Referring page & text snippet
Espruino with WIZnet WIZ550io | WIZnet Makers
oldmaker.wiznet.io

Espruino was successfully funded at Kickstarter.com and a few days ago, they posted the Espruino with

Espruino - QBN
www.qbn.com

http://www.kickstarter.com/proje…

Not Just Arduino Event 25 - London Hackspace Wiki
Sep 6, 2016|wiki.london.hackspace.org.uk

Espruino

Espruino: a JavaScript for Things campaigning on Kickstarter - Open Electronics - Open Electronics
www.open-electronics.org

via Espruino: JavaScript for Things by Gordon Williams — Kickstarter .

Kick Start Espruino: JavaScript for Things - Echo JS
Oct 9, 2018|echojs.com

Kick Start Espruino: JavaScript for Things

Showing 5 of 27 backlinks

Espruino: JavaScript for Things: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title4
The title has a good length, but could more text be added?TITLE: 31

Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines.

description5
Excellent, the description is just right!DESCRIPTION: 125

The number of words in the description is just right to capture attention and bring them into your project.

content1
There are no wordsWORD COUNT: 0

This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text.

links5
Not PresentLINK COUNT: 0

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images1
Not presentNUMBER OF IMAGES: 0

Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

TITLE: 31

The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.

WORD COUNT: 0

People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.

NUMBER OF IMAGES: 0

Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.

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