SHRU - The intelligent cat companion: Review, Funding & Stats
https://www.kickstarter.com/projects/1046165765/egg-the-intelligent-cat-companionHyperstarter Score
36%
Good
Goal Status
Backers
4,693
Pledge Amount
$170,779.42
of $15,000
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Marketing & Backlinks
Popular Sites
18| Referring page & text snippet |
|---|
 Lick Your Cat With LICKI, A Giant Silicone Tongue On Kickstarter | HuffPost Weird News www.huffpost.com|High Traffic toy called the Shru. Although the toy was fully backed, there were some complaints about its reliability . |
 Egg Kickstarter Robot for Cats www.businessinsider.com|High Traffic |
 Is this the best cat toy? Egg 'companion' mimics small animals | Daily Mail Online Feb 8, 2021|www.dailymail.co.uk Egg - the intelligent cat companion |
 Meet Egg, A Smart Cat Toy That’s A Real Companion For Your Kitten | TechCrunch Sep 4, 2021|techcrunch.com|High Traffic require a lot of manual input on the owner’s part. The Egg is a Kickstarter project that aims to keep things interesting for the cat, and |
 Lick Your Cat into Liking You | Digital Trends Apr 8, 2017|www.digitaltrends.com|High Traffic licking isn’t your thing, PDX offers other products, such as the “intelligent”, mouse-like toy Shru , to stimulate your cats ever-fickle needs. |
General Sites
17| Referring page & text snippet |
|---|
 Pets & Crowdfunding: Successful Pet Projects Funded on Kickstarter | PetRelocation www.petrelocation.com |
 Egg Intelligent Toy for Cats www.gadgetify.com [ where to support it ] |
 Coolest Pet Products of the Season for the Pet Who Has Everything - Oakland Veterinary Referral Services | Oakland Veterinary Referral Services Jan 7, 2022|www.ovrs.com SHRU |
 The Egg: Changing the World of Cat Toys Forever! • hauspanther www.hauspanther.com |
 World's Geekiest Marriage Proposal geekbeat.tv Here’s a Kickstarter project your cat will love! It’s called Egg . Cause it looks like an egg… And it’s designed |
SHRU - The intelligent cat companion: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 36 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 5 | Excellent, the description is just right!DESCRIPTION: 103 The number of words in the description is just right to capture attention and bring them into your project. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.
Popular Gadgets Sites
Websites and influencers in the Gadgets category
Gadgets Influencers
10
Engadget is a web magazine with obsessive daily coverage of everything new in gadgets, gaming, technology, entertainment and consumer electronics.
Gizmodo is a news and opinion website about gadgets, technology, science, environmental news, entertainment, and culture.
Ubergizmo covers a wide range of gadgets, computing devices, technology breakthroughs and home entertainment products.
Welcome to Pocket-Lint, for the latest Electronic product reviews, including news on gadgets, digital cameras, home cinema, audio, car and mobile phone.
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
General Gadgets Sites
3
Uncrate is the leading buyer's guide, filled with the world's best gear, apparel, and automobiles.
Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world.